Chances are you and your team invested a lot of resources producing your last webinar. There is a lot to do. You’ve got to find speakers, do the technical set-up, and run the promotion before you even get to the live date.
As marketers, we put a huge amount of effort into producing great webinars, but then stop, pat ourselves on the back, and move on to the next campaign. In 90% of cases, the webinar content you just produced has no expiry date and the content remains relevant for many months or even years afterward.
That is where a detailed on-demand plan comes in. You can continue to drive on-demand views and new registrations, allowing you to educate your audience and generate new leads for your business.
During the pandemic many marketers turned to webinars to communicate with their audience and are now sitting on hours of high-quality video content.
Continue to distribute that high-quality content to an ultra-targeted audience and let your on-demand content do the work in the background for you, leaving you more time to focus on the next campaign. Give your on-demand webinars a new lease of life with our scientific webinar listings package. Here’s how it works.
Webinar Listings Process - Get the PDF
The process
The process is designed to limit the number of resources required on your end. Once you share the webinar details with us, we'll take it from there, and once live, you’ll be able to easily view and understand the reach your webinar is getting with our always-on analytics platform, AZoIntel.
Here are the steps we take to get your webinar content in front of new audiences:
- You send us your existing webinar content. (Links to the landing page is fine)
- We produce an optimized webinar listing
- Once approved, we publish to the relevant sites on AZoNetwork
- We then start the promotion via social media*
- And email marketing
- You can then view your results in real-time via AZoIntel
*You can upgrade your social media promotion to include short webinar snippets of key highlights. Here are a few examples below.
Example webinar listings package
Any webinar listings package can be bespoke to your marketing plans but below are 3 examples of what a package could look like.
Example 1: List up to 10 webinars on one (or many) of our 11 industry-specific websites.
What you get: 10 optimized webinar listings and our standard social media promotion.
Total investment = $3420
Example 2: The above + email promotion. You can also promote your new listings to our ultra-targeted audiences through our email marketing solutions.
What you get: 10 optimized webinar listings and our standard social media promotion, + email marketing (3 x headline newsletter sponsorships in this example).
Total investment = $8640
Example 3: The above + social media video snippets. Create intrigue and interest in your webinars with a 1-minute social media snippet video like in the examples above.
What you get: 10 optimized webinar listings and our standard social media promotion, email marketing (3 x headline newsletter sponsorships) + 5 x social media snippet videos.
Total investment = $11,040
What if I want to run a new webinar campaign as well?
One of the main benefits of these webinar listings are that they are an effective distribution channel that don't take up lots of your time, leaving you the headspace to focus on your next campaign. If the next campaign is a new webinar and you are looking for support with running the event, then our team is on hand to support you throughout the process.
More details can be found here.
How to get started with webinar listings
Getting your on-demand webinars listed is straightforward. Just contact the team below with your details and we'll take it from there.
Enhance your On-Demand Webinar Reach
