Insights and Trends
In today’s connected world, scientiﬁc marketers must navigate an unfamiliar landscape. It is no longer enough to print a front-page advert in a trade magazine and turn up at industry events.
The power is right back in the hands of the customer and they are more informed than ever before.
All data from this survey has been gathered from a controlled set of questions delivered to over 100 professionals in the science, engineering, and healthcare markets about their most recent scientiﬁc purchase.