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The construction industry is an age-old institution, with marketing tactics traditionally based on leveraging established brand awareness to attract potential customers and to maximize ROIs from existing customers. This prevalence of “handshake interactions” has always been a challenge for small construction companies and start-ups. But the onset of digital marketing has disrupted this paradigm, and now any successful construction marketing strategy should consider the various strata of online marketing campaigns.
Content marketing allows construction businesses to go beyond brand awareness and present solutions to a broader, more engaged target audience. It turns a handshake deal into a chain of evergreen marketing collateral.
AZoBuild is one of the foremost building information distributors in the world. We create, curate, and distribute high-quality content focused on the latest construction news and trends. Our platform allows your marketing team to reach professionals in the building sector in every key region on earth.
Visits sourced from Google Analytics, yearly average from Jan to Dec. Readership based on sample of subscribers.