If you are reading this guide, then generating better leads through scientific content marketing is on your radar. Whether you are planning on investing in these services through AZoNetwork or simply want a comparison to compare against other vendors, this guide will provide you with the insights you need to make an informed decision.
Cost of scientific content marketing
There are several considerations when purchasing content marketing for science packages from a 3rd party:
- Finding the right audience
- The initial cost of creating & distributing the content
- The lifetime cost of distribution and data insights
- The time saved and expertise gained from working with external specialists
- The benefits to your business of continuously generating the right leads
Our experience shows us that effective content marketing in science has three continuous steps; content creation, content distribution, and analysis of the results.
Below are examples of how you can start reaching new audiences and generating better leads with our scientific content marketing programs.
Your core content marketing program
With a core content marketing package, you will get your own supplier profile or microsite on one (or several) of the AZoNetwork sites most relevant to your audience. Repurposing and optimizing your existing content allows us to create news pieces, articles, and more which we then distribute across our network to engage with and educate your target audience.
We can also further enhance the reach of your content by including articles in one of our 100 industry-specific newsletters. Your dedicated account manager will work with you to ensure your best content reaches the right audience.
The articles are designed to educate, inform and attract your key audience. With the relevant eyes now on your content, we start to share your products with them through individual product profiles. These pages list all the key features and benefits of your products and have relevant calls to action so that when your buyers are ready, they can make an enquiry.
Your core content marketing package might look something like this:
- Articles x 10
- Product profiles x 10
- Newsletter Headline Sponsorship x 3
- AZoIntel Pro
- Cost of this example 12 month core program: ($13,420).
Renewal cost of scientific content marketing
The core program above runs for 12 months. After that time we are confident that you will have seen the positive impact on your business that you will want to renew. Many of our clients have been with us for a number of years and continue to see new traffic and new leads generated on the content they first published with us several years ago.
I've been working with AZoNetwork for 15 years. They've enabled us to collate all the information first that helps to not only sell products, but to educate people on how those products could help them develop new materials
NICHOLAS RANDALL, Alemnis
The cost to renew the core program is as above and includes three new newsletter sponsorships.
Ad hoc scientific marketing solutions
Building on your core program allows you to continue your brand awareness and lead generation journey through a variety of other marketing tactics and channels. This may include having a high-quality video produced showcasing your new product ($7,700*).
*prices for UK video shoot / global video shoots available
A customized email campaign (5,000 subscribers in this example) sent out to your own bespoke audience of highly- relevant subscribers ($4,650), or running a new webinar to showcase your thought leadership and promote your latest science ($12,800).
We offer Scientific Marketers a whole host of ad hoc marketing solutions to enhance the reach of your company and share your science with the people you want to engage with it. See a full list of solutions here.
Once the content is created, it belongs to you. So a video, webinar, podcast, or other content of your choice, will all be yours to promote on your own website, social channels, newsletters, to repurpose as you see fit.
Where does SEO fit in with scientific content marketing?
SEO and content marketing work much better when they form part of your broader marketing and business strategy. Both tactics will generate new audiences and better leads for your business.
AZoNetwork will help you to get your products and services in front of our existing audience, and SEO will help you to generate a new audience for your own site.
Our SEO team will work with you to develop a strategy that will help you rank for your keywords, generating you the right sort of traffic, new leads and customers. The SEO service includes:
- Keyword research
- Competitor analysis
- Keyword optimization
- Creative blog writing
- Technical SEO analysis and improvements
- User behavior analysis and improvements
- Web content writing
- Monthly reporting
SEO campaigns come in 3, 6 or 12 months.
Why scientific content marketing works
Scientific content marketing works because it brings together your content and the people you want to buy your products. Our audience is global, relevant and hungry to learn about the latest innovations in your field of expertise. Get your content in front of them today.
Next steps in your scientific content marketing journey
Below we’ve added some links about scientific content marketing solutions, audiences that you can target, and some testimonials from other companies like yours that have benefited from implementing their own scientific content marketing strategy.
The above offers you a brief overview of the kind of results you can get by working with AZoNetwork. If you are ready to learn more about how to generate better leads, then complete the form below and we can start talking about how you can reach new audiences and generate better leads.
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