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The top 10 #MarketingScience blogs (of all time)

As marketers, we spend a lot of time creating content. One of the critical points of AZoNetwork’s marketing strategy for our clients is to repurpose, redistribute and make your content work harder for you.

With this in mind, we have curated a top 10 list of our most viewed blog pieces of all time, dating back to 2016. We’re pleased to be still getting daily visitors to the content we've shared. It’s great to see these evergreen content pieces have stayed relevant and valuable to our readers.

So, without further ado, here are the top 10 #MarketingScience blog posts of all time!

Vimeo vs. YouTube: Which Platform is Best for Hosting Video Content?

First published on the 1st January 2021 and updated just last month, in this blog, we looked at the crucial role of which video hosting site to display your product application videos, interviews, and event videos.

We compare the pros and cons of Vimeo and YouTube; the two compete against each other on audience sizes, ads, costs and upload limits, embedding options, privacy controls, SEO, quality, and more!

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The Benefits of Paid Social Media Marketing

We looked at why more marketers are using paid social media to support their organic content in September 2020. Looking in detail at how paid social media can help marketing professionals in the science, engineering, and healthcare fields with content marketing.

With a challenge for scientific marketers being the frequency of content generation for complex company developments, products and news, we highlight how to keep scientific content at the forefront of a customer’s mind.

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AZoNetwork Editorial Calendar 2022

The AZoNetwork Newsletter team currently oversees 981 newsletter editions from 100 industry-specific newsletters across six broad categories with subjects ranging from Automotive, Agritech, and Antibodies to XRF and Infectious Zoonotic Diseases.

We showcase our editorial calendar in this blog piece, which allows you to search keywords, newsletter titles, or world days to hone in on your annual schedule.

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5 effective social media campaigns from Science and Engineering

In September 2020, we took a deep dive into five examples of social media marketing campaigns from science and engineering companies, from Waters to the Society for Neuroscience.

We look at new ways to increase awareness of your organization by discussing how to set goals, engage with your audience, and build a community around your campaign on social media.

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Sales and Marketing of Scientific Equipment

In 2016 AZoNetwork interviewed Randy Byrne, President of Transformational Scientific Marketing, to talk about his experience of 20+ years working within the scientific equipment industry.

The written interview looks at how sales and marketing tactics and trends of high-value analytical instrumentation have changed, customer-focused marketing, and much more.

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Nanotechnology Marketing – Ensuring Your Content Reaches Your Audience

This blog post, originally posted in 2017 and updated in 2022, outlines how to reach audiences within nanotechnology. We focus on the sales cycle and how to ensure that content reaches the right people at the right point in their buying journey in the nanotechnology sector.

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3 Things to Consider When Email Marketing to a Third-Party List

Third-party subscriber lists are often considered ineffective. In 2019, we looked at the three things you should consider when looking at a third-party email campaign.

Read about the importance of audience, reputation, and content to ensure you get the best possible lead return.

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Measuring ROI on Lead Generation

Most marketers are now being asked to prove how their company’s marketing dollars are paying off. Analyzing the Return on Investment (ROI) of your lead generation strategy is a must, but unfortunately, most marketing professionals aren’t quite sure how to accomplish this task.

In this 2016 blog, we looked at key marketing metrics, using data effectively and using ROI to inform marketing strategy to invest in efforts that will yield returns.

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Life Science Marketing - Create, Distribute, Analyze

Our 2018 webinar: Life Science Marketing, examined how to create engaging content that captivates your audience using ultra-targeted distribution methods.

If you aim to raise awareness of a life science product or provide in-depth information, this webinar and write-up will help you set goals, choose the right content, and distribute it in the right way.

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Trade Show Booth Design Tips: Attracting a Scientific Audience

In 2019 AZoNetwork was joined by Alex Cairns, Managing Director of Move Marketing Ltd, to discuss the critical design considerations for a trade show booth. Alex has 18+ years of experience maximizing trade show presence within the Science and Industrial sectors.

This blog focuses on a clear view of what success looks like from a trade show booth and how you can stand out at trade shows and exhibitions.

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Posted by Rebecca Turpin

Manchester born Rebecca has a first class B.A.(Hons) in Photography from the University of Plymouth. Rebecca began her career in 2017 working as a sales and marketing assistant for a healthcare company before moving in to an agency position in 2018. She spent two years running a small agency in Salford until 2021, gaining marketing skills and invaluable experience working with clients before coming to AZoNetwork. Outside of marketing, Rebecca loves anything outdoors, the theatre and any creative activity that lets her be covered in paint.

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