Marketing Science News & Advice

The Latest B2B Content Marketing Insights for Science and Industry

The Benefits of Paid Social Media Marketing

An estimated 3.6Bn people use social media worldwide. More marketers are using paid social media to support their organic content.

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Social Media Stories for Scientists! How to Engage Your Audience Using Social Media Stories

Social media stories for scientists! How to engage your audience using social media stories?

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Does your website provide a good user experience?

Does your website provide a good user experience? This post will look at the things you can do to ensure it does and help your organisation moving...

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How to generate leads by providing free content

This post looks at how providing your best piece of free content can significantly increase the amount of readers that enter your sales funnel.

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What is the best social media channel for my organisation?

What is the best social media channel for my organisation? This article looks at which social media channels are available to organisations in Science...

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Call Tracking and the Customer Journey

This is the second part of this interview, in which we go in-depth on the customer journey, sales and marketing metrics, and the value call tracking...

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Managing High Performance Sales Teams

In the first part of this interview, we talk about the challenges of navigating the increasingly crowded and complex MarTech marketplace, and discuss...

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Podcasting for Scientists

We discuss what goes into the Marketing Science podcast and Will lends his vast technical AV knowledge to producing podcasts on a weekly basis.

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Google Analytics - Key Marketing Metrics

A guide to the key Google Analytics metrics for the busy marketer. Includes a video guide and actionable points.

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