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B2B Digital Marketing for Life Sciences

IDEA Bio-Medical is an Israeli company specializing in automated imaging and automated analysis for the cell biology field. They serve researchers focusing on cell biology within academia, alongside drug discovery companies doing compound screening.

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Increasing Brand Awareness on Limited Resources

Brand awareness has been a huge challenge for IDEA Bio-Medical, as a small company serving a competitive market without access to a large internal marketing team.

AZoNetwork specializes in IDEA Bio-Medical’s markets of life sciences and cell biology, as well as having a great understanding of the vast marketing landscape. This made us a great fit as an external agency to support the marketing efforts of IDEA Bio-Medical.

Yael comments that she doesn't possess the resources to focus on reporting, distribution, and analytics; rather talking about the science and sharing their product. This is where AZoNetwork's expertise and skilled team have accelerated IDEA Bio-Medical's marketing to a new level.

How have AZoNetwork helped the marketing efforts

The AZoNetwork team has taken a multidisciplinary approach to support the marketing team at IDEA Bio-Medical, including webinars and SEO.

The webinar team has covered all process aspects, from planning and promotion to ultra-targeted audiences beforehand to post-promotion, lead collection and analytics.

We don't need to worry about any technical elements during the live event, as the AZoNetwork webinar team have handled everything. This leaves us to focus on delivering the content of the product and its applications.

On-demand webinars have been highly influential as awareness and access are opened up to a global audience beyond just the live event. This has even generated leads from webinars 12 months after they initially took place. The reach available through AZoM and the other AZoNetwork Sites has boosted the brand awareness to an audience otherwise inaccessible to IDEA Bio-Medical.

SEO Keyword Analysis

The AZoNetwork SEO team has revolutionized the website, IDEA Bio-Medical has seen an influx of traffic and unique users, with a lower bounce rate. Ensuring the website’s search intent is clear through well-planned keywords, the searchability and subsequent sales opportunities have made a huge difference to IDEA Bio-Medical in both brand awareness and lead generation.

The results

The SEO results have been extraordinarily successful, the results from June 2021 to June 2022 have seen a 333.87% increase in new users, 346.15% increase in organic users, and the average session duration going up by 131.11%.


The AZoNetwork team has allowed us to complete multiple projects in a fraction of the time, we would have spent months or even years trying to achieve the same results on our own.

The two on-demand webinars on NewsMedical have seen 461 sales leads, with the opportunity for more still open. AZoNetwork has become IDEA Bio-Medical’s one-stop shop for digital marketing, covering the entire workflow with professional and results-driven marketing solutions that understand their science.

What's next?

AZoNetwork will continue to work on our current SEO campaign, which has only been running for a few months, with fantastic initial results. The continued SEO strategy integrated with on-demand webinars and continued webinar production will see further lead generation, brand awareness, and place IDEA Bio-Medical as a leader in their field.

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Posted by Rebecca Turpin

Manchester born Rebecca has a first class B.A.(Hons) in Photography from the University of Plymouth. Rebecca began her career in 2017 working as a sales and marketing assistant for a healthcare company before moving in to an agency position in 2018. She spent two years running a small agency in Salford until 2021, gaining marketing skills and invaluable experience working with clients before coming to AZoNetwork. Outside of marketing, Rebecca loves anything outdoors, the theatre and any creative activity that lets her be covered in paint.

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