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Launching and Promoting a New Scientific Product

Are you ready to introduce your cutting-edge scientific products to the world? Whether you're a research equipment manufacturer or a biotech innovator, showcasing your new products effectively is essential to reaching a global audience. In this blog, we'll outline a multi-faceted approach to maximize exposure and educate your existing and potential customers about the innovation and application of your new products.

Thought Leader Interviews

Are your products making waves in the scientific community? Thought leader interviews offer a compelling way to demonstrate real-world applications and research conducted using your products. Here's why they are an invaluable component of your product launch strategy:

  • Real-World Applications: Let your customers discuss how they've harnessed your products in their research, making it relatable for potential buyers.
  • Credible 3rd-Party Endorsement: An impartial and unbiased interview from a respected expert in your field can greatly influence your potential customers.
  • Peer Group Appeal: By interviewing key opinion leaders from your audience's peer group, you tap into a powerful avenue for influence.

Digital interviews have evolved from traditional trade magazine spreads. They offer a cost-effective way to generate engaging content that can reach a vast audience quickly. Conducted over the phone or through video conferencing, they provide an ideal platform to address questions and create shareable content for social media and newsletters.

Targeted Newsletter Sponsorships

Sponsoring a newsletter is an effective strategy to boost brand awareness and reach ultra-targeted audiences. Our Newsletter team oversees nearly a thousand editions from industry-specific newsletters, covering over 100 topics sent to over 1 million subscribers. When you choose to sponsor a newsletter, you can:

Gain Exposure: Increase your brand's visibility within a highly targeted community.

Boost Brand Awareness: Leverage the trust and credibility of established newsletters to strengthen your brand's image.

Increase Lead Generation: Connect with potential customers who are already interested in your field.

Newsletter sponsorship allows you to reach a highly engaged and relevant audience, making it a strategic choice for promoting your new scientific products.

Distribution of Application-Based Content

To educate and inform your key audience effectively, content distribution packages are designed to repurpose and repackage your existing content, including application notes and white papers. Google research reveals that 57% of the buying decision is made before a prospect contacts you directly. Here's how application-based content can benefit your product launch:

Expand Your Reach: Share educational and informative content to reach a broader audience interested in your products.

Provide Case Studies: Detailed case studies are essential for prospects seeking confirmation that your solution has successfully worked in their application.

Application notes, in particular, are vital for scientific content marketing. They help position your new product as a solution for an audience researching potential solutions to existing problems. Additionally, they provide valuable opportunities for SEO optimization, strengthening your online presence and page rankings.

Individual Product Profiles

Empower your audience to engage with your products and applications by enhancing product profiles with additional material such as videos, images, and quotes. These profiles can serve as an essential part of your bottom-of-the-funnel content strategy, especially in the scientific equipment sector, where sales cycles tend to be longer.

To maximize your reach, it's a good practice to list your new product on third-party websites, like the AZoNetwork sites, tapping into a wider network of relevant individuals who might not otherwise find your offering.

Display Advertising

Boost your brand awareness and increase website traffic with display advertising across the AZoNetwork's industry-specific sites. Our experienced graphic designers can help create eye-catching ads that resonate with your target audience. With display advertising, you can make your brand recognizable and memorable in your industry and drive potential customers to your website.

Launching new scientific products involves a comprehensive approach that leverages various marketing channels, from thought leader interviews and targeted newsletter sponsorships to application-based content, product profiles, and display advertising. By incorporating these strategies, you can ensure your new products get the attention they deserve and connect with your target audience effectively.

Posted by Rebecca Turpin

Manchester born Rebecca has a first class B.A.(Hons) in Photography from the University of Plymouth. Rebecca began her career in 2017 working as a sales and marketing assistant for a healthcare company before moving in to an agency position in 2018. She spent two years running a small agency in Salford until 2021, gaining marketing skills and invaluable experience working with clients before coming to AZoNetwork. Outside of marketing, Rebecca loves anything outdoors, the theatre and any creative activity that lets her be covered in paint.

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