Analytics Posts

Quickly and effectively turn insight into action with AZoIntel to get the best content marketing ROI. AZoIntel is the leading marketing analytics...

AZoIntel 4.0, our in-house analytics platform paves the way for scientific marketers to make data-driven marketing decisions & quickly showcase the...

This is the second part of this interview, in which we go in-depth on the customer journey, sales and marketing metrics, and the value call tracking...

A guide to the key Google Analytics metrics for the busy marketer. Includes a video guide and actionable points.

AZoIntel was originally developed as a demonstrative tool to show the power of engagement and visitor analytics across our vast network of owned...

We spoke to Ricky Lowe, CEO of Kumos Consulting about how integrating CRM tools can help prove ROI at all points in the customer journey.

CRM integration with analytical tools is crucial for fast and efficient lead nurturing and processing. Sarah Campagna tells us more.

AZoNetwork has recently added call-tracking capabilities to its web services, allowing us to provide an even deeper analytical insight.

Big Data need not be a scary term - Businesses are using, data from all sources to help improve processes and drive growth. Find out how to make the...