Analytics Posts

A guide to the key Google Analytics metrics for the busy marketer. Includes a video guide and actionable points.

AZoIntel was originally developed as a demonstrative tool to show the power of engagement and visitor analytics across our vast network of owned...

We spoke to Ricky Lowe, CEO of Kumos Consulting about how integrating CRM tools can help prove ROI at all points in the customer journey.

CRM integration with analytical tools is crucial for fast and efficient lead nurturing and processing. Sarah Campagna tells us more.

AZoNetwork has recently added call-tracking capabilities to its web services, allowing us to provide an even deeper analytical insight.

Big Data need not be a scary term - Businesses are using, data from all sources to help improve processes and drive growth. Find out how to make the...

Analyzing the ROI of your lead generation activities is essential. Learn how to calculate how effective each channel is.

The Marketing Technology landscape is set to reach $32 Billion by 2018, discover how to build your Marketing Stack.

Measure your marketing objectives. Which key metrics do you use to measure the success of your campaigns? Find out how to make lots of small...