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Content Marketing ROI

Content Marketing ROI

25 tabs are open. Spreadsheets are all over the place. Complicated martech that you were promised would provide you with more time. Sound familiar? Well it does to us too.

‘Time’ and ‘lack of resources’ are two of the most frequent marketing challenges that we hear from our clients and prospects. With the ever increasing amount of marketing channels to focus on, the ability to quickly and confidently view and report on content marketing ROI has never been more important. We believe that we have been able to create the platform to help you do just that.

Quickly and effectively turn insight into action with AZoIntel - the leading marketing analytics platform for you, the Scientific Marketer.

Prove content marketing ROI with AZoIntel 4.0

AZoIntel 4.0 enables you to view your customer journeys at a deeper level; empowering you to understand more about the behaviour and characteristics of your customers throughout their buying process.

Are you struggling to prove content marketing ROI? Well, with the latest release of AZoIntel, you’ll get a single point of “marketing truth” that combines the business intelligence and performance analytics from AZoNetwork Campaigns with your own website and Google Adwords performance. All integrated into your CRM so there isn’t that constant battle between you, the CSV file and your CRM.

At a glance you can:

  • Measure the effectiveness of your campaigns
  • Track lead generation and engagement
  • View high performing content
  • Track and optimise SEO performance
  • Enhance your Google Ad execution

Proving content marketing ROI has never been easier.

And don't just take our word for it. More than 1000 scientific marketers track and optimise their AZoNetwork content with AZoIntel.

AZoIntel allows us to personalize sales conversations, better understand our customer journeys and increase conversion rates.

Hal Collier, International Gas Detectors

So how do you get started?

AZoNetwork Analytics

Getting started with an AZoNetwork marketing campaign couldn’t be easier. Start by deciding which of our highly engaged audiences you want to reach.

Then we focus on creating content that will engage that audience and drive action. Some of the most effective ways to reach your audience are with:

  • Customised emails
  • Newsletters
  • Webinars

Full list of solutions can be found here.

Once your campaigns are running, AZoIntel will provide key data about the impact of your campaigns as well as details of those individuals and organizations that are engaging with your content.

Your marketing Intel: Google Analytics, SEO Keyword Analysis & Google Ads

Find that single source of ‘marketing truth’ by integrating your website intel with AZoIntel. You’ll quickly see all your critical marketing KPIs in one easy to understand dashboard, so you can avoid the battles with the 100s of Google Analytics tabs and quickly report on marketing success.

Tracking your keywords? Well, you’ll also be able to monitor your keyword performance over time so that you can get real time insights of what content is helping you to rank, and optimize the content that could do with a little SEO care and attention.

Finally if you’ve ever spent time looking at the Google Ads platform then you’ll know how easy it is to quickly spend your budget without seeing the results you are looking for. Enhance your Google Ad execution and get more conversions from your budget with our easy to understand google ad extension.

AZoIntel 4.0 - Your Marketing Intel

Get all the data you need for your marketing activities on AZoIntel and quickly showcase content marketing ROI to the key stakeholders in your business.

Watch the full demo: AZoIntel 4.0

If you are in a constant battle to prove content marketing ROI, then AZoIntel 4.0 could be just what you need. You can watch the chaptalized free-access demo below so you can see on a deeper level how the platform will benefit your marketing.

Ask About AZoIntel

Posted by Danny Layzell

After growing up in the Ribble Valley, Danny has spent much of his professional career working in international education on the South Coast of England before moving to Manchester at the end of 2017. Danny has a degree in Politics, a level 6 diploma in Digital Marketing and is working towards becoming a chartered marketer. As well as working in international education, Danny has previously worked as a freelance digital marketer which is where he was first introduced to AZoNetwork. He joined the team in 2020. As well as digital and politics, Danny is passionate about most sports mainly rugby and cricket. He is also a life-long Manchester United fan and more recently became a Dallas Cowboy supporter! Travelling has become a real interest for Danny, and he dreams of travelling alongside the ‘Barmy Army’ (England cricket fans) in the future.  

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