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Insights Posts

The Latest B2B Content Marketing Insights for Science and Industry

What Is Lead Scoring, and Why Does It Matter?

Not every lead is ready to buy. Learn how lead scoring helps your team prioritize the right contacts at the right time, and how AZoIntel makes it...

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What Are The Best Channels For Promoting Lab Equipment To Researchers And Procurement Managers?

Promoting lab equipment requires engaging both scientific and commercial decision-makers. This article explores the channels that support discovery,...

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State of Scientific Purchasing 2026

The State of Scientific Purchasing 2026 report explores what’s influencing buying decisions in science and engineering today, helping you shape...

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Why Video Works: The Science Behind Better Video Marketing

In this blog, we explore why video is one of the most effective marketing tools for science, tech, and healthcare audiences. From how the brain...

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The Inaugural STEM Marketing Awards

An interview with Alexandra Balazs, managing director at Prolific North about The Inaugural STEM Marketing Awards

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AZoIntel: Navigating the New Era of Google Analytics

We're thrilled to announce significant updates to AZoIntel, ensuring it aligns with Google Analytics 4 (GA4).

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The People Behind the Products

Discover how AZoNetwork's dynamic team members, from diverse backgrounds and skills, drive innovation and success in the digital business landscape.

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Engineering Marketing: The Ultimate Marketer’s Resource

A resource for marketers in engineering to refer back to for inspiration, guidance, or even just a breather to listen to or watch some excellent...

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Let’s talk about the metaverse

A quick introduction to the metaverse and what it might mean for scientific marketers in science, engineering, healthcare, and technology.

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