Ahead of our next Marketing Science webinar delving into marketing insights and strategies for the engineering space, we have been reviewing our existing resources for engineering and industrial marketing.
This blog aims to act as a simple resource or directory for you as a marketer to refer back to for inspiration, guidance, or even just a breather to listen to or watch some great marketing science content.
Contents:
Three Key Resources
5 Effective Social Media Campaigns from Science and Engineering
This blog looks at how marketers in engineering can increase brand awareness of your organization through well-managed and optimized social media strategies. Looking at five great examples from scientific and engineering companies, providing ideas that you can take away.
Industrial Marketing Tips
The buying process in B2B industries continues to develop. Whereas in the past; brochures, tradeshows, and outbound sales were the best way to secure new customers, now there is much more of a focus on getting the right industrial digital content in front of the right people at the right time.
This blog looks at how you can create a marketing strategy for industry.
5 Tips for Engineers in Marketing
“Although at first the task of Engineering Marketing may appear daunting, with the right approach, advice, and tools, even the smaller teams can compete effectively with their larger counterparts.”
Margaret Johns, President of Bluewater Consulting joined us for this Marketing Science blog, looking at top tips for those transitioning from engineering into marketing roles.
Podcast guests
Engineering Marketing Insights
Michele Nichols, President of Launch Team Inc specializes in sales and marketing for engineering and science-driven companies. She joined the podcast to give insights into engineering marketing trends and challenges, as well as how companies can continue to make the all-important pivot to digital marketing a virtual event marketing.
Women in Engineering Day
Dr Susan Scurlock MBE, Chief Executive & Founder of Primary Engineer joins the podcast to discuss how her organisation, and the engineers that she partners with, are inspiring the next generation of young engineers.
Driving Innovation in Scientific Marketing
In this episode we were joined by Paul Orange, Chief Commercial Officer at H.E.L Group, a returning Marketing Science guest. The podcast is all about innovation within scientific marketing, developing leadership skills within a team, and the importance of digital transformation.
Webinars
The State of Scientific Purchasing
Your customers have access to so much information that they are more informed when they purchase a product than ever before. In this webinar, Frank, Danny, and Sara discuss our new research, the state of scientific purchasing in 2022.
Culture & Brand Building
Our guest, Michele Nichols from Launch. Inc. shares insights from her latest research into culture, brand building, and the importance of creating an authentic competitive advantage in a changing market.
Effective Webinar Strategy
Effective scientific webinars don't need to be complex, but they do require a lot of planning and project management skill. Our webinar expert Danny highlights the 4 key areas that are crucial to producing an effective scientific webinar.
