Lead Generation Posts

The Latest B2B Content Marketing Insights for Science and Industry

5 Tips to Maximize your Tradeshow Spend

Tradeshows are one of the most effective Marketing tactics. In the run up to Pittcon, Marian Nardozzi gives us 5 tips to make the most of your...

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How does Facebook use my data? A Scientists Guide

Facebook has over 1.79 Billion users, but what makes them so valuable? Find out how Facebook uses your data to make over $7Bn in one quarter alone!

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Measuring ROI on Lead Generation

Analyzing the ROI of your lead generation activities is essential. Learn how to calculate how effective each channel is.

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How Lead Nurturing Accelerates the Sales Process

Discover how lead nurturing accelerates the sales process. 50% of your leads are not ready to buy yet. Useful, timely content helps your bottom line.

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Lead Generation - How to Follow up

Master the art of following up with precious leads. Identify the differences between Marketing and Sales Qualified Leads (MQLs and SQLs). Only 3% of...

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Are you making the most of your Trade Shows?

"Trade shows are the most effective marketing tactic." Or at least 69% of B2B marketers think so - However, heading off to a trade show is...

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