Digital marketers and scientists share similar skills, including careful planning, task execution, result analysis, and improvement. In digital marketing, we use tools to analyze data and enhance campaign planning and presentation. Sometimes, approaching a task such as selling your scientific equipment can be as straightforward as setting up a Google Ads campaign.
How to create a Google Ads campaign?
At AZoNetwork, we approach Google Ads by focusing on efficiency and clarity. When setting up ads, we ensure that keywords are relevant and intent-driven. We recommend prioritizing keywords with transactional intent for better results. For instance, if someone is looking to buy a product, the ad should align with that intent to drive conversions.
In terms of ad structure, we streamline it by eliminating unnecessary elements. We pay attention to the URL, landing page, keywords, titles, and descriptions. These four pillars need to work in synergy to create a cohesive and effective ad. Using the keywords in titles and descriptions enhances ad relevance, leading to better visibility and clicks.
Furthermore, we emphasize the importance of avoiding keyword overlap between different ads, ad groups, or campaigns. Overlapping keywords can lead to internal competition and increased costs. To maximize the budget, we focus on consolidating keywords and providing more resources to a single ad.
Regarding the design of the ads, we follow a method that aligns with search engine language (SEO) principles. The goal is to convey the company's message in a way that both users and search engines can understand. We aim to create clear, concise, and keyword-rich titles and descriptions that resonate with the target audience.
SEO for Science eBook
How to measure Google Ads ROI?
When evaluating the success of a campaign, we prioritize conversion-oriented Key Performance Indicators (KPIs). Instead of focusing solely on awareness, we recommend setting up ads to drive direct sales. This approach ensures a higher return on investment and better utilization of the budget.
Google Ads Campaign Maintenance
Maintaining the campaign involves ongoing optimization. We suggest setting specific geolocations, time frames, and devices for the ads to appear. By targeting the right audience at the right time, you increase the chances of conversions. Overall, by tailoring the ad strategy to the specific goals and optimizing consistently, you can achieve better results and higher ROI in your Google Ads campaigns.
Google Ads campaigns are a great complement to a complete SEO strategy. Your search work should bring a steady increase in organic traffic. Running a Google Ads campaign alongside this provides a boost to your lead generation and maximizes brand awareness.
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