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Lead Generation Posts

The Latest B2B Content Marketing Insights for Science and Industry

Measuring ROI on Lead Generation

Analyzing the ROI of your lead generation activities is essential. Learn how to calculate how effective each channel is.

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How Lead Nurturing Accelerates the Sales Process

Discover how lead nurturing accelerates the sales process. 50% of your leads are not ready to buy yet. Useful, timely content helps your bottom line.

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Lead Generation - How to Follow up

Master the art of following up with precious leads. Identify the differences between Marketing and Sales Qualified Leads (MQLs and SQLs). Only 3% of...

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Are you making the most of your Trade Shows?

"Trade shows are the most effective marketing tactic." Or at least 69% of B2B marketers think so - However, heading off to a trade show is...

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