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AZoIntel: Navigating the New Era of Google Analytics

We're thrilled to announce significant updates to AZoIntel, ensuring it aligns with Google Analytics 4 (GA4). With GA4 replacing Universal Analytics (GAU) as of July 1st, 2023, it was imperative for us to evolve our platform to match these industry changes. This blog post dives into the specifics of what's new in AZoIntel and how these changes can enhance your data analysis experience.

The Transition

Our team has spent months researching and testing to align AZoIntel with GA4's new data landscape. This process led to a pivotal change in the metrics we report:

Former Metrics: Users (Total), New Users, Sessions, Pages per Session, Average Session Duration, Bounce Rate, Pageview

Updated Metrics: Users (Active), New Users, Pageviews (now termed 'Views' in GA4), Sessions, Engaged Session, Engagement Rate

Rethinking User Engagement

GA4 introduces a fundamental shift in tracking 'Users', emphasizing 'Active Users' over 'Total Users'. This change prompted us to update AZoIntel accordingly. Tracking 'Active Users' aligns with GA4's dashboard, offering a more accurate reflection of user engagement.

“"Total users" is the total number of people who visited your site or app in the specified date range. "Active users" (or just "Users") is the number of people who engaged with your site or app in the specified date range.” - Google.

The Shift from Traditional Metrics

Removing metrics like Pages per Session, Session Duration, and Bounce Rate marks a significant shift in our focus. GA4 prioritizes engagement over these traditional metrics. However, these metrics haven't disappeared; they're no longer the primary focus but can still be accessed within GA4 for in-depth analysis.

The New Metrics and What They Mean

Engaged Session: This metric identifies sessions that are either over 10 seconds long, include a conversion event, or have at least 2 pageviews/screen views.

Engagement Rate: This crucial metric indicates the percentage of engaged sessions, offering insights into the quality of user interactions on your site or app.

Upcoming Enhancements

We're not stopping here. An exciting addition in the pipeline is the Acquisition Overview by Country, providing deeper insights into geographic traffic sources. This feature will empower AZoIntel users with a more nuanced understanding of their audience's distribution.

Our recent updates are a testament to our commitment to evolve alongside the digital analytics landscape. By keeping pace with industry changes and integrating user feedback, we strive to provide a platform that aligns with the latest trends and caters to our users' specific needs and preferences.

What This Means for You

These changes mean more accurate, relevant, and actionable insights for our users. The shift towards engagement-focused metrics in GA4, mirrored in AZoIntel, provides a more nuanced view of how users interact with your website or app. This insight is crucial for making informed decisions about content strategy, marketing efforts, and overall user experience.

Integrating GA4's metrics into AZoIntel marks a new chapter in our journey to provide the most relevant and impactful analytics experience. We're excited about these changes and are confident they will empower our users with deeper insights and a better understanding of their data. Stay tuned for further updates as we continue to enhance AZoIntel, keeping it at the forefront of digital analytics.

Posted by Eden Cardwell-Lison

While studying Genetics at Teesside University Eden discovered a passion for science communication. Being born and raised in Tenerife she found an early love for travelling and surfing. In her spare time Eden enjoys reading as well as having an interest in fashion design.

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