AZoNetwork Media Kit 2024 Download Now

Automating your Webinar Reporting & Analytics

Automating your Webinar Reporting & Analytics

Webinars can generate a lot of leads. But the data gathered during a webinar campaign can be complex and multifaceted, and it may be difficult to identify meaningful insights, patterns, and to determine which leads are most valuable.

Collecting data from multiple sources, such as registration forms, email campaigns, and your webinar platform is time-consuming and difficult to automate.

To get a complete picture, it's important to integrate data from all sources together. Manually tracking and analyzing webinars is time-consuming, so automating the process has many benefits, and we believe we have the right tool to help you with that.

Take me to the Video Demo

Why automate your webinar reporting & analytics

Automated webinar reporting helps marketers in several ways:

  1. Measure performance: Automated webinar reporting allows marketers to easily track and measure key performance indicators (KPIs) such as attendance, engagement, and lead generation. This can help you identify which webinars were most successful and why, and use that information to improve future webinars.
  2. Identify trends from your registrant data: Automated webinar reporting assists marketers in identifying trends in attendance and engagement over time. This lets them understand which types of webinars are most popular with their audience and adjust their strategy accordingly.
  3. Optimize post-event targeting: Marketers can use automated webinar reporting to understand which segments of their audience are most likely to be interested in purchasing products or services.
  4. Streamline the reporting process: Automated webinar reporting streamlines the process of generating reports. This saves time and resources for marketing teams by eliminating the need to gather and analyze data manually.
  5. Deliver complete customer journeys to your sales team: By analyzing webinar data and reports, Marketers can also get a better understanding of the customer journey and how webinars fit into it. This helps identify opportunities for further interactions, future engagement with customers, and sales leads.

Overall, automated webinar reporting provides valuable insights that help marketers improve the effectiveness of their webinars and more effectively target their audience.

Webinar reporting & analytics in AZoIntel

By combining the data from registration forms, email campaigns, and our webinar platform, the new AZoIntel webinar reporting enables you to analyze your webinar performance and determine what actions need to be taken next.

The reporting interface is broken down into 5 key areas:

  • Headline stats - all the top KPIs at a glance

  • Individual Profiles - a detailed breakdown of each individual

  • Promotion performance - analyze performance across channels

  • Event Data - all gathered market intelligence (reg questions, polls, surveys)

  • Downloadable reports - PDF and Excel Reports

Watch the Webinar Reporting Demo with AZoIntel

This video explains each of these 5 key areas of webinar reporting.

The data shown in the video is from our demo account


This latest update to AZoIntel is designed to make analyzing your webinar performance as straightforward as possible so that you can get more from your webinar campaigns.

If you would like to learn more about how AZoNetwork can help you reach new audiences and generate better leads through webinars, then you can find more resources below or book a 1:1 webinar demo with us.

  1. Additional Webinar Resources - Click Here
  2. Book a Webinar Demo - Click Here

Posted by Danny Layzell

After growing up in the Ribble Valley, Danny has spent much of his professional career working in marketing & operations for international education. Danny is a chartered marketer with a degree in Politics and a level 6 diploma in Digital Marketing. Whilst working as a freelance digital marketer Danny was introduced to AZoNetwork. He joined the team in 2020. As well as digital and politics, Danny is passionate about most sports mainly rugby and cricket. He is also a life-long Manchester United fan and more recently became a Dallas Cowboy supporter! Travelling has become a real interest for Danny, and he dreams of travelling alongside the ‘Barmy Army’ (England cricket fans) in the future.  

Related Posts:

Send us an Email

If you’d like to know more, request information on pricing or provide us with feedback, we’d like to hear from you.


Receive Scientific Content Marketing Updates

Subscribe to the Marketing Science blog and never miss an update! (We will only ever use your email for Marketing Science updates)

The Terms agreement box above must be checked before this can be submitted.

Your privacy (see our Privacy Policy for full details)

  • AZoNetwork will process the personal data you provide together with any other information we receive from or about you for administration, market research, profiling, and relationship building based on our legitimate interests (or those of our suppliers) to do so to educate and encourage innovation in science. We may retain it for 5 years after your last interaction on secure servers in the United States of America using a trusted service provider.
  • With your consent, AZoNetwork, our Suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the Supplier(s), will send you information you request by email or tailored on-screen messages.
  • We will not sell your personal data but may share it with relevant suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the supplier(s) (some of which are in other regions of the world), to enable us and them to provide quotations, content updates and related products and services if you have requested these and to verify any industry sector statistics we provide to them. You can view our Supplier Directory by clicking here.
  • You have the right to access your personal data and, in some cases, to require us to restrict, erase or rectify it or to object to our processing it and the right of data portability. Concerns or complaints can be made to or the UK Information Commissioner’s Office.