AZoIntel 4.0: Data Analytics for Science Book A Demo

Tracking your marketing and proving ROI with AZoIntel 4.0

Would you like to be in the position where you can effectively track your marketing efforts, whilst quickly proving marketing ROI to those making budget decisions?

This July we are launching our newly improved AZoIntel 4.0 data analytics and business intelligence platform.

Our goal is simple. To provide marketers with all the key digital marketing data in a single one-login location.

Our in-house analytics platform paves the way for scientific marketers to make data-driven marketing decisions and quickly showcase the results of their marketing efforts.

The road to AZoIntel 4.0

In 2013 our smart analytics platform, AZoIntel, was first launched to prove the engagement of leads generated by campaigns across the AZoNetwork.

Since then we have added a number of additional features to support scientific marketers looking to make an impact at their organization.

What value does AZoIntel 4.0 provide?

Having all your key digital marketing data in a single one-login location allows you and your team to quickly analyse your campaigns, get insights about your customers and pivot your strategies so you get the best ROI.

AZoIntel 4.0 has a number of new capabilities including:

  • View Lead Data+
  • Analyse the Customer Journey in more detail
  • View additional data insights
  • Manage your content portfolio from AZoIntel
  • Integrate directly with leading CRM platforms
  • Integrate Google Analytics, GoogleAds and keyword modules to evaluate the performance of your own website and campaigns

How AZoIntel 4.0 makes you a better marketer

The market intelligence provided by AZoIntel 4.0 enables you to make better marketing decisions. Create more effective marketing campaigns by analysing which content drives the most engagement and which is most successful for driving leads and RFQs.

Learn about the individuals viewing your content and see which industry sectors they belong to. Analyse their content engagement journeys so you can invest more in the content making an impact. And integrate with your CRM so that you can attribute your marketing efforts to revenue.

Most importantly, view the easily accessible data in real time to see campaign performance and share weekly or monthly reports with your key company stakeholders to prove ROI.

What about GDPR, CCPA and other data privacy laws?

We take Data Privacy very seriously and have a sharp focus on ensuring that when we engage with your customers and prospects via the AZoNetwork, we have transparent and clear consent policies that provide you with the peace of mind to develop your business relationships.

Over the past 24 months we have continued to invest heavily to ensure that our data policies are compliant with all the major legislative requirements and we are proud to have received TrustArc certification for the third consecutive year as part of that process.

We manage all the consent requirements re GDPR in relation to individuals who provide their contact details to you. This means you can focus on your marketing in the knowledge that we have taken all the necessary steps to ensure privacy is being taken care of.

What is the best AZoIntel package for my business?

There are 3 AZoIntel packages to suit a variety of requirements. You can select from the following options:

  • AZoIntel Lite (free package)

The original platform which gives you all of the basic visitor information (organisation and sector details) and records all sales leads including PDFs, RFQs and Brochure Downloads.

  • AZoIntel Pro

In addition to all the features available with Lite, the Pro version includes the customer engagement journey, exporting/reporting functionality, real time alerts and the option for CRM integration. You also benefit from Lead Data+, our data enhancement service, which provides instant details about the company, the individual and direct links to their social feeds.

Our add-on modules allow you to integrate your Google Analytics, GoogleAds and Keywords data all in one place.

  • AZoIntel Premium

Our most comprehensive offering. AZoIntel Premium provides you with the most powerful marketing insights and includes all of the benefits of Pro plus all of the add-on modules included.

A full breakdown of the marketing value available and the costs of each package are below.

AZoIntel Features & Prices

View Full Features & Pricing PDF

What next?

We firmly believe that AZoIntel 4.0 will provide you with an end-product of the highest quality that will not only put your marketing in a stronger position but help keep you ahead of the curve in the rapidly changing digital landscape.

Here is what our customers say about AZoIntel 4.0

You can learn more about AZoIntel 4.0 by speaking to one of our relationship managers or by booking a demo on the link below.

Posted by Danny Layzell

After growing up in the Ribble Valley, Danny has spent much of his professional career working in international education on the South Coast of England before moving to Manchester at the end of 2017. Danny has a degree in Politics, a level 6 diploma in Digital Marketing and is working towards becoming a chartered marketer. As well as working in international education, Danny has previously worked as a freelance digital marketer which is where he was first introduced to AZoNetwork. He joined the team in 2020. As well as digital and politics, Danny is passionate about most sports mainly rugby and cricket. He is also a life-long Manchester United fan and more recently became a Dallas Cowboy supporter! Travelling has become a real interest for Danny, and he dreams of travelling alongside the ‘Barmy Army’ (England cricket fans) in the future.   Danny is also planning on completing his 3rd marathon in 2021.

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