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The Slack IPO has been the latest hot topic from Wall Street in recent weeks but did you know that the tool which is used by the majority of Fortune 500 companies was actually created as a n internal communication tool for CEO Stewart Butterfield’s previous company, Tiny Speck.

Necessity, the mother of invention

Around the time of Slack launching as a company, AZoNetwork launched AZoIntel, our in-house analytics platform. And, just like the communications tool, we created AZoIntel for a slightly different purpose.

Our engineering team originally developed the software as a demonstrative tool to show the power of engagement and visitor analytics across our vast network of owned Science media.

It then evolved as we used it to measure the success of editorial content and analyse trends across our network of 10 sites. Furthermore, our clients loved being able to see how their campaigns were performing across AZoNetwork.

We were even able to take it a step further by integrating with external data sets and have since developed the platform with a host of new features to help marketers do their job better:

  • View top content by visits, engagement and leads.
  • Analyse enhanced customer visitor journeys.
  • Plug in lead data+, Twitter feeds and other external data sources.
  • Use content portfolio to see how individual campaigns are performing.
  • Integrate your CRM using our API to streamline the lead process.

Additionally, the powerful level of detail which the tool was able to show on an individual’s customer journey has led to many of our clients requesting further integrations with their own CRM and even for customisations of the software to be used on their own site.

So we did just that! And here is the guide to help you decide which AZoIntel is right for you.

Step 1: Choose where you want to analyse content – Across the AZoNetwork, on your own site, or both!

Step 2: Choose your plan below.

AZoIntel Lite

The original platform which gives you all of the basic visitor information and records all sales leads including PDFs, RFQs and Brochure Downloads.

AZoIntel Pro

The Professional edition gives you all of the features of Lite but with additional exporting/reporting functionality, real time alerts and CRM integration.

AZoIntel Premium

Premium will give you more of the enhanced data from our lead data+ databases. View the organisations and individual’s profiles in more detail to inform your conversation when reaching out.

Wherever you want to analyse content, customer journeys and lead data, use AZoIntel to provide the insights on your data.

Find out more about AZoIntel

Full Feature list here

  • Bruker Testimonial

    AZoNetwork has been our most valuable vendor/partner in marketing over the last several years. They help us look good, and help us do our marketing job better.

    Steve Hopkins Bruker
  • EKF Diagnostics Testimonial

    The ability to interrogate your traffic and leads coming through AZoNetwork in AZoIntel is what sets the service apart - Not many sites tie in such quality analytics at the back end.

    Lewis Coburn EKF Diagnostics
  • Bruker Testimonial

    The AZoIntel platform provides information on the specific users interacting with your content, allowing you to develop contact with users away from the platform.

    Francesca Minett Morgan Advanced Materials

Posted by Frank Barker

Having spent his younger years playing Rugby in the sunny climes of Spain and Australia, Frank graduated from Loughborough University with a BSc in International Business before settling back in rainy Manchester. Frank has helped numerous Science, Engineering and Healthcare companies to create marketing strategies that engage with niche audiences. Having started his career in Sales, he now runs the Marketing department for AZoNetwork. He specialises in data management for sales teams, equipping them with the most actionable, real-time marketing insights from the first touch point through to revenue generating opportunity. A sportsman at heart, Frank still enjoys lacing up the boots for his beloved Macclesfield 1st XV Rugby or pulling on the whites to represent the more serious Macclesfield 3rd XI Cricket team.    

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