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Analytics Posts

The Latest B2B Content Marketing Insights for Science and Industry

Big Data in B2B Marketing

Big Data need not be a scary term - Businesses are using, data from all sources to help improve processes and drive growth. Find out how to make the...

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Measuring ROI on Lead Generation

Analyzing the ROI of your lead generation activities is essential. Learn how to calculate how effective each channel is.

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5 Essential Components of Every Scientific Marketing Stack

The Marketing Technology landscape is set to reach $32 Billion by 2018, discover how to build your Marketing Stack.

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5 Free Analytical Tools to Measure your Marketing Metrics

Measure your marketing objectives. Which key metrics do you use to measure the success of your campaigns? Find out how to make lots of small...

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How Lead Nurturing Accelerates the Sales Process

Discover how lead nurturing accelerates the sales process. 50% of your leads are not ready to buy yet. Useful, timely content helps your bottom line.

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