International Gas Detectors (IGD) develops, manufacture and market a complete range of fixed gas detection products to protect people and plant against gas hazards in industry, research and commercial applications.The AZoNetwork team has been incredibly helpful in our marketing strategy. From content creation, planning with IGD and providing opinion. So, for us, AZo is an integral part of our marketing process.
Marketing Manager, IGD
The Challenge
Although IGD were well established within the gas detection industry, they had found that within their target industries, gas hazards were not well known; educating customers and answering their questions was the main priority.
They also had problems with video campaigns and getting speakers to participate in their content marketing campaigns.
Struggling for resources, IGD was looking for help redesigning their website, creating video and editorial content, as well as planning and delivering an SEO campaign.
The Solution
AZoNetwork worked closely with IGD to develop a full content and website strategy to help educate customers and boost visibility. We redesigned IGD's website, ensuring great user experience, up to date design and CRO.
We produced a 3-month SEO strategy that has now been successfully running for 15 months to supplement the new website.
Once the website was optimised for lead generation, we worked on integrating the new leads and analytics data with our AZoIntel platform and their CRM so that they could manage them more effectively.
The AZoNetwork team has been outstanding pretty much from the get-go.
The Results
Designing, building and optimizing a new mobile friendly website resulted in a 72% increase in the organic traffic compared to previous years.
This led to an increase in inquiries of 326%, compared to a year before the redesign. In the last 4 months, we have run a CRO campaign too, where we have showcased an increase in conversion rates of 162%.
To manage the leads more efficiently, we integrated them into their CRM and our AZoIntel platform.
- 72% increase in traffic
- 162% increase in conversion rate
- 326% increase in enquiries
What's Next?
The relationship between IGD and AZoNetwork is now entering its 4th year where our team has become part of IGD's Marketing team. This year we will continue our 6-month SEO campaign as well as our content creation and web services.
Video Testimonials
Related Testimonials
-
We would absolutely recommend AZoNetwork’s SEO services as they have experts who know what they’re doing, and they won’t charge or recommend something that isn’t needed
-
AZoNetwork focus on optimizing their clients’ content, which has helped tremendously with SEO and referral traffic which leads to an increase in sales inquiries as well.
-
The ability to interrogate your traffic and leads coming through AZoNetwork in AZoIntel is what sets the service apart - Not many sites tie in such quality analytics at the back end.