The online world is constantly evolving, and the tools available to the modern marketing professional are endless. It is no longer a case of paying your way to the top of Google – you need to consider the entire customer journey and know exactly what to present your potential customer, and when.
In this webinar, we address critical aspects of generating engaging and well optimised life science content. We will look at what types of content work well on different channels and how to build a holistic mix of content tailored to everyone who engages with your brand. We will also share case studies from real life science companies, showcasing examples of digital content marketing methods and the success they saw as a result.
Key Topics Covered:
- Learn about the different types of content and their value/position in a life science content marketing mix
- Learn the latest content optimization considerations
- How to apply these tactics in your own life science content marketing strategy.