THE STATE OF SCIENTIFIC MARKETING SURVEY 2024
We have surveyed over 100 marketing industry professionals in Science, Engineering and Healthcare to uncover the latest trends and challenges for the scientific marketer.The Market Report
The 2024 report delves into the impact of artificial intelligence on scientific marketing, offering invaluable insights for making the most of this new technology. We shed light on the shifts in marketing budgets and their strategic reallocation, emphasizing the consistent efficacy of newsletters as a communication channel and a significant uptick in paid search spending, arming readers with expert knowledge on optimizing their budgets.
The fifth edition of the market report aims to provide insights into the current state of scientific marketing to help you plan and strategize for 2024.