Insights and Trends
The State of Scientific Purchasing 2023 unveils the results of our study involving 260 scientific purchasers. Our survey gathered valuable insights into the content consumed during the purchasing process, vendor experiences, and the overall journey of the purchasing process. Through a comprehensive examination of these factors, this report provides a deeper understanding of the dynamics that shape scientific purchasing decisions.
To gain a better understanding of the landscape, we specifically asked participants about their most recent purchase, allowing us to delve into the types of scientific equipment discussed throughout the survey. Additionally, we gained useful insights into timelines, pricing, and the decision-making process within scientific organizations. By analyzing this data, we aim to assist marketers to understand scientific purchasing behavior to shape their marketing strategies.