Marketing Science News & Advice

The Latest B2B Content Marketing Insights for Science and Industry

How Important are Links for SEO?

Find out why link building is becoming less important and how thought leadership is taking over.

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What is Inbound Marketing?

Discover why three out of four marketers say that Inbound Marketing is the most effective part of their strategy.

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How to Manage the Long Sales Cycle

Learn how to combat the long sales cycle. Get to yes, bypass inertia and smooth the decision making process.

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Hummingbird - Mastering the art of Conversational Search

Understand why Google Hummingbird is the biggest change at Google since 2001. Read on to find out about "Conversational Search" and what it means for...

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How to target content for the sales funnel

Learn how to target content to your reader as they progress through the buying journey. The B2B buying process has never been more complex. It now...

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Lead Generation - How to Follow up

Master the art of following up with precious leads. Identify the differences between Marketing and Sales Qualified Leads (MQLs and SQLs). Only 3% of...

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Penguin - Quality not Quantity

Discover why a handful of good backlinks are more powerful than hundreds of low quality ones and see how that affects the content you should be...

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How to Tell Stories: For Scientists

Disney, Shakespeare, Cervantes, Chaucer – Discover why those who tell the stories rule society. Master your Scientific storytelling with Linkedin,...

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Are you making the most of your Trade Shows?

"Trade shows are the most effective marketing tactic." Or at least 69% of B2B marketers think so - However, heading off to a trade show is...

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