Marketing Science News & Advice

The Latest B2B Content Marketing Insights for Science and Industry

How to target content for the sales funnel

Learn how to target content to your reader as they progress through the buying journey. The B2B buying process has never been more complex. It now...

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Lead Generation - How to Follow up

Master the art of following up with precious leads. Identify the differences between Marketing and Sales Qualified Leads (MQLs and SQLs). Only 3% of...

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Penguin - Quality not Quantity

Discover why a handful of good backlinks are more powerful than hundreds of low quality ones and see how that affects the content you should be...

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How to Tell Stories: For Scientists

Disney, Shakespeare, Cervantes, Chaucer – Discover why those who tell the stories rule society. Master your Scientific storytelling with Linkedin,...

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Are you making the most of your Trade Shows?

"Trade shows are the most effective marketing tactic." Or at least 69% of B2B marketers think so - However, heading off to a trade show is...

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Why Video is Taking Over

100 Million Internet Users Watch Videos Every Day - Find out why video marketing is one of the most effective forms of content distribution out...

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Panda - Google's Quality Content Enforcer

Panda was designed to penalize a lack of content, poor quality content or duplicated content

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Google's Panda, Penguin and Hummingbird

Time to study and find out the difference between Google's Penguin, Panda and Hummingbird algorithms and what that means for the visibility of your...

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Are you making the most out of your scientific email marketing campaigns?

Target your readers with content that resonates with their interests. Find out email best practices and how to run ultra-targeted campaigns.

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