Join fellow Sales & Marketing professionals from the Science, Engineering and Healthcare Industries for a unique look at the world of digital marketing in the context of science.
The online world has evolved extensively over the past ten years. The tools available to a marketing professional are endless and range from marketing automation platforms, right through to CRM integration. It is no longer a case of paying your way to the top of Google. The modern-day marketing professional must consider the entire customer journey.
Understanding the journey is one thing but knowing what you should present to your potential customer and when is an entirely different set of questions. In this webinar, we will address critical issues facing the marketing professional in a scientific industry, what types of content work well and how you can measure the success for long-term sustainable improvement.
We will also share data from real companies faced with the same challenges, their experience of applying digital marketing methods and the success they saw as a result.