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Search Engine Marketing for Science Webinar

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Webinar Overview

In this webinar you will learn how paid and organic search strategies complement each other, 6 steps to consistent blog writing, how to set up and optimise a Google Ad campaign and Common SEO issues.

Key Topics

Learn about Paid and Organic Search, Google Ads and SEO (Search Engine Optimisation).

Duration

60 Minutes

Webinar Introduction

Search engine marketing is the bedrock of any organisation’s digital marketing strategy. In this webinar we look at how to set up paid search advertising campaigns using the Google Ads platform. We also learn about complementing paid search with a consistent organic blog strategy and finish with a round table on measuring search engine marketing ROI and navigating common issues.

Key Topics Covered:

  • Paid Search
  • Google Ads
  • Organic Search
  • SEO
AZoNetwork - It all starts with a search

The Speakers

Ben Stibbs-Eaton

Ben Stibbs-Eaton

Lead Creative Copywriter
Matt Rafferty

Matt Rafferty

SEM Account Manager
Frank Barker

Frank Barker

Marketing Manager
AZoNetwork SEM Webinar

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