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Content Marketing Posts

The Latest B2B Content Marketing Insights for Science and Industry

Top 10 SEO Tips for the Scientific Marketer

Learn 10 quick wins to get you started with your SEO strategy. Implement the 20% of tasks that drive 80% of the results.

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What is Inbound Marketing?

Discover why three out of four marketers say that Inbound Marketing is the most effective part of their strategy.

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How to Manage the Long Sales Cycle

Learn how to combat the long sales cycle. Get to yes, bypass inertia and smooth the decision making process.

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Hummingbird - Mastering the art of Conversational Search

Understand why Google Hummingbird is the biggest change at Google since 2001. Read on to find out about "Conversational Search" and what it means for...

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How to target content for the sales funnel

Learn how to target content to your reader as they progress through the buying journey. The B2B buying process has never been more complex. It now...

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Lead Generation - How to Follow up

Master the art of following up with precious leads. Identify the differences between Marketing and Sales Qualified Leads (MQLs and SQLs). Only 3% of...

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How to Tell Stories: For Scientists

Disney, Shakespeare, Cervantes, Chaucer – Discover why those who tell the stories rule society. Master your Scientific storytelling with Linkedin,...

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How Important is Thought Leadership?

Web readers will read just 20% of text - Here's how to stand out.

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Google and the B2B Marketer

Google and the B2B Marketer – 8 Tips from Digital Marketer on Google, Love, Hate and Indifference. Since the launch of that plain white screen and...

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