The State of Scientific Marketing Survey 2022 Market ReportWith insights into common marketing challenges, marketing trends, and more.
We have surveyed marketing professionals from over 160 leading businesses in Science, Healthcare and Engineering to uncover the latest trends and challenges for the scientific marketer.
Our last report focused on how scientific marketers had adapted their strategy since the start of the pandemic. This year, as tradeshows and international travel have returned, marketers are now looking at how best to integrate traditional event marketing with the benefits they have seen from their digital marketing campaigns.
This is the 3rd edition of the market report and aims to provide insights into the current state of scientific marketing to help you with marketing planning and strategy in 2022. This report will cover marketing trends in:
As well as the latest marketing trends the report will also examine:
- Martech being used by the Scientific marketer
- Sales & the customer journey
- Marketing outlook for 2022
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