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Alemnis Testimonial

Alemnis Logo We developed a website, a keyword strategy and hosted all the application data on it. AZoNetwork translated that into small, digestible snippets for customers.

I've been working with AZoNetwork for 15 years. They've enabled us to collate all the information first that can be useful to not only sell products, but to educate people on how those products could help them develop new materials.

Nicholas Randall
Vice President Business Development, Alemnis
Alemnis Laboratories

Alemnis specializes in surface mechanical properties testing with an in-situ scanning electron microscope. So, that means that not only do we test mechanical properties, but we can actually see the test in real life.

The biggest challenge was getting the message across and focusing on a small enough niche of people who would really be interested in our technology, that's not easy. We don't have unlimited resources. So, that's also why we need to have a very active website, and a very focused outlook.

I've been working with AZoNetwork for 15 years. They've enabled us to collate all the information first that can be useful to not only sell products, but to educate people on how those products could help them develop new materials.

One of the first steps was to develop a website and host all the application data on it. AZoNetwork’s depth of skill and understanding of what we do, meant they were able to translate that into small snippets that are easily digested by potential customers.

You've got to understand first, what are your keywords? That's not always easy, especially in a field like ours, where there are many different types of mechanical property you can measure, and different methods you can use. So, how do you get that down to the main important keywords that count? That's a task in itself, and we rank at least on the first page, sometimes even number one. The SEO team has really helped us to do that.

Then we needed to link those keywords to content… Did we have that content online already? If we didn't, how can we create it? Again, that's where the team was key in putting that together.

We've seen a lot of progress. More and more incoming leads and awareness about what we're doing. It's also a field that's developing fast, so, I think we're in there just at the right time. So, yeah, it's been very beneficial.

I've recommended AZoNetwork to many colleagues, and over the last 15 years, it's been a pleasure to work with a great team.

They've taught me a lot about how to better market science, and I think they've brought a dimension to our industry, which was completely lacking before.

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