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Content Marketing Posts

The Latest B2B Content Marketing Insights for Science and Industry

Scientific Marketing 2021 [On Demand Webinar and Market Report]

Scientific Marketing in 2021 presents huge challenges but plenty of opportunity. We recently surveyed marketers with Science, Engineering & Healthcare...

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Digital Marketing for a Steel Supplier: Masteel Case Study

A case study highlighting the digital marketing solutions AZoNetwork supplies to Masteel. Masteel are a global steel supplier based in the UK.

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How to generate leads by providing free content

This post looks at how providing your best piece of free content can significantly increase the amount of readers that enter your sales funnel.

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Call Tracking and the Customer Journey

This is the second part of this interview, in which we go in-depth on the customer journey, sales and marketing metrics, and the value call tracking...

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Diary of a Marketer - How to run a podcast

A “Minor” problem was that I didn’t know the first thing about microphones, gain, audio software, normalisation, equalising etc.

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Marketing from Home

Still in pyjamas. Headphones glued to your head? Forgotten to brush your teeth? What day is it? Time to find your rhythm when working from home...

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Developing a Product Launch Strategy from Your Desk

We discuss key channels which scientific marketers can leverage to take back control and launch a new product without even leaving their desk.

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3 Tactics for Improving your Life Science Content Marketing

This article discusses three key tactics for life science content marketing.

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Marketing Science Behind Blogging: How to Write Scientific Blog Posts

The marketing science behind blogging often goes overlooked. This article acts as a guide to writing blogs based on sound science.

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