Content Marketing Posts

The Latest B2B Content Marketing Insights for Science and Industry

How to target content for the sales funnel

Learn how to target content to your reader as they progress through the buying journey. The B2B buying process has never been more complex. It now...

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Lead Generation - How to Follow up

Master the art of following up with precious leads. Identify the differences between Marketing and Sales Qualified Leads (MQLs and SQLs). Only 3% of...

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How to Tell Stories: For Scientists

Disney, Shakespeare, Cervantes, Chaucer – Discover why those who tell the stories rule society. Master your Scientific storytelling with Linkedin,...

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How Important is Thought Leadership?

Web readers will read just 20% of text - Here's how to stand out.

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Google and the B2B Marketer

Google and the B2B Marketer – 8 Tips from Digital Marketer on Google, Love, Hate and Indifference. Since the launch of that plain white screen and...

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Video content to play big role in 2016

With content marketing being high on the agenda for 2016, I would also envisage that video will play a big part in the digital marketing mix. I...

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