Marketing Science in 2020

Marketing Science in 2020

2019 was another great year for AZoNetwork! We continued our hugely successful Marketing Roadshow in Cambridge and hosted more insightful webinars exploring the world of marketing science. 2020 is set to be another big year and here is a look at what AZoNetwork has in store.

Webinar: Search Engine Marketing for Science

February 12, 2020 – 11AM CST/ 5PM GMT

Back by popular demand, our next installment in the marketing science webinar series looks at search engine marketing for science. We will cover 6 steps to consistent blog writing, how to set up and optimize a Google Ad campaign, and Common SEO issues.

Register for the webinar

Pittcon

Sunday, 1 March 2020 – Thursday, 5 March 2020

We’re back again! The News-Medical and AZoNetwork teams are heading to Pittcon 2020 for a packed-out week at the McCormick Centre, Chicago IL.

We will be offering free SEO health checks and talking marketing science on booth #2148 throughout the week. If you would like to request a FREE SEO health check and appointment, click below.

Book your SEO health check.

Pittcon - SEO Health check

New eBook

The Scientific Marketing Handbook: Practical Digital Marketing Insights for the Science Industry, 2nd Edition

In 2017, we released our first scientific marketing handbook and since then the landscape has changed – a lot!

Although the core principles of digital marketing remain true, the tactics have shifted in an ever-enduring effort to gain exposure online. If you are a marketing professional working for a scientific company, then you will appreciate that the generic B2B marketing guides available don’t always offer applicable or usable insights into the nuances on marketing scientific products or services.

In this handbook, we aim to address how scientific content marketing, distribution and tracking can be positioned in new ways that challenge the status quo of traditional scientific marketing.

We have created this handbook with you in mind, combining our own collective experience providing digital marketing solutions to the scientific community and insights from leading professionals in the field of science.

Release date: April 2020

Search Engine Marketing Workshop

Date: April, TBC Location: Manchester

In 2019, we ran our first SEO workshop at CityLabs to help educate with an intermediate level of SEO. We will be running a similar event in quarter 2 focused on Google Ad campaign management as part of a combined organic and paid strategy.

Industry Events

AZoNetwork will also be attending the following events later in the year with the editorial team covering a range of interesting industry stories – Contact us if you have a story which you would like us to cover:

Analytica - Munich, Germany

31st March 2020 – 3rd April 2020

AACR - San Diego, CA

24th April 2020 – 29th April 2020

Interphex, NY

28th April 2020 – 30th April 2020

PEGS - Boston, MA

4th May 2020 – 8th May 2020

SLAS EU - Vienna, Austria

2nd June 2020 – 5th June 2020

Sensors Expo - San Diego, CA

23rd June 2020 – 25th June 2020

Advanced Materials Show -  Warwick, UK

8th July 2020 – 9th July 2020

M&M - Milwaukee, WI

2nd August 2020 – 6th August 2020

Neuroscience – Washington, DC

24th October 2020 – 28th October 2020

MRS – Boston, MA

29th November 2020 – 4th December 2020

See you there

We have a busy start to the year and are looking forward to speaking with like-minded scientific marketers. Drop us a line to meet the team or find out more about any of our events.

Posted by Stuart Milne

Stuart graduated from the University of Wales, Institute Cardiff with a first-class honours degree in Industrial Product Design. After working on a start-up company involved in LED Lighting solutions, Stuart decided to take an opportunity with AZoNetwork. Over the past five years at AZoNetwork, Stuart has been involved in developing an industry leading range of products, enhancing client experience and improving internal systems designed to deliver significant value for clients hard earned marketing dollars. In his spare time Stuart likes to continue his love for art and design by creating art work and continuing his love for sketching. In the future Stuart, would like to continue his love for travel and explore new and exciting places.

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