At AZoNetwork, we know content marketing isn’t just about getting your message out; it’s about reaching the right audience, at the right time, with the right message. That’s why we’ve refreshed our eBook offering to give you more clarity, flexibility, and impact.
We now offer three distinct eBook formats, each designed to support a specific marketing objective, ranging from building awareness to generating qualified leads.
All three formats share the same foundations: high-quality AZoContent, targeted distribution, professional design, and gated lead capture. The difference lies in how the message is framed and who it reaches,
Let’s break them down.
Industry Focus eBook
Reach broad audiences and align your brand with key industry themes.
The Industry Focus eBook is designed to maximize visibility and position your brand within larger industry conversations.
Industry Focus eBooks
As the sole sponsor, your content is featured alongside six AZoEditorial articles, creating a balanced, credible resource. It is promoted through our newsletter audience, which reaches professionals across a wide range of sectors within science, healthcare, and technology.
Best suited for:
- Increasing brand visibility at scale
- Associating your brand with broad industry topics
- Building early-stage awareness and recognition
Editorial Focus eBook
Engage targeted audiences with content around trend-led topics.
The Editorial Focus eBook positions your brand within a focused, forward-looking conversation.
Editorial Focus eBook
As the exclusive sponsor, your content is featured alongside six AZoEditorial articles and sent to a targeted list of up to 10,000 subscribers who have shown interest in related subject areas. This format supports deeper engagement with readers who are actively exploring current developments.
Best suited for:
- Establishing authority in a technical niche
- Supporting educational or awareness-building campaigns
- Targeting mid-funnel audiences who are researching specific solutions
Brand Focus eBook
Take full control of your message and generate high-quality leads
The Brand Focus eBook is built entirely around your own AZoContent, up to eight of your best-performing articles, professionally repackaged into a fully branded, standalone asset. There are no other contributors; every page is focused on your expertise, insights, and messaging.
Brand Focus eBook
Built entirely around your own content, this format gives you complete control over the narrative and is distributed to up to 10,000 targeted subscribers.
Best suited for:
- Reinforcing brand authority with a consistent narrative
- Supporting product launches, webinars, or ABM campaigns
- Showcasing your content in a polished, standalone format
Why They All Work
While each format has a distinct focus, they’re all built to deliver results through:
- Expert-led content: Leverage high-quality AZoContent tailored to your goals
- Targeted reach: Get in front of the audiences most relevant to your message
- Professional delivery: Present your brand in a clean, credible, high-value format
- Lead capture: Turn engagement into opportunity with gated access and analytics
Used individually or together, these eBooks help you meet your audience where they are, and move them forward with content that informs, builds trust, and inspires action.
To help you quickly see how each format compares, the matrix below outlines the key elements of every eBook
Let’s Talk Strategy
Ready to explore how these eBooks can work for your next campaign?
Plan your next eBook campaign
Want the full breakdown? Download our eBook Product Pack to explore all three formats, what’s included, and how they can support your content marketing goals.
