AZoNetwork Media Kit 2024 Download Now

Google Ad Extensions [How to Video]

Originally Posted: Tue Feb 11, 2020
Matt Rafferty
Updated: Fri Feb 14, 2020
SEO, Google

What are Google Ad Extensions?

Google Ad extensions are extra text and links on your Google Ad to enable you to give the user more information and more options to choose you over your competitors in the ad space.

Why do people use Google Ad Extensions?

People use extensions to increase the ad quality through providing extra information.

Increase the CTR and give more options for users to interact and generally achieve a specific goal.

What are the types of Google Ad Extensions?

There are different types of extensions seen below that allow users to interact with your ads in different ways.

Google Ad Extensions [Full Video]

In this series of videos, we will walk you through the intricacies of each of the different types of Google Ad Extensions.

Site Link Extensions

Use more Calls to Action beneath your main Text Ad to give you more bites at the cherry.

Call Out Extensions

Enables you to give a little bit more information about your products and services. Works best with short, sharp phrases.

GoogleAds Strategy

Review your keyword Strategy

Structured Snippets

Utilise Google’s pre-determined product types which help to display your product offerings in their optimum format.

Call Extensions

Make it easier for people to call you directly from the advert. This extension also works very well with lead tracking software which allows you to completely close the loop on how inbound callers originally find you.

Learn More

How to set up a Google Text Ad [Video]

Lead Form Extensions

Similar to lead forms in Linkedin. Make it easier for users to submit an inquiry or contact you by using their Google profile.

Message Extensions

Provide users with an immediate automated confirmation from your company. Useful for confirming appointments etc.

Location Extensions

Connect your Google My Business account with the location extensions so that users can find your location more easily.

Affiliate Location Extensions

Use affiliate location extensions to connect your network of distributors, resellers and agents.

Price Extensions

Display your products and prices at the point of search. Very useful for companies who operate in e-commerce.

App Extensions

Promote your applications and gain new users using this extension. When someone searches a related keyword, make sure your app appears using this extension.

Ask a Question About Google Ads Strategy

Promotion Extensions

Add promos or discount codes to your adverts using this extension.

Posted by Matt Rafferty

Matthew graduated from Sheffield Hallam University with a first-class masters degree in chemistry in 2017 and moved into freelance medical writing before joining AZoNetwork. During his time at AZoNetwork Matthew has been deeply involved with analytics, in particular Power BI. Both AZoNetwork and clients alike have benefitted from his unique analytical skills, gaining insights from big data sets where few dare to tread! In his spare time, he is a keen climber and mountaineer travelling to various places throughout the world as well as being a classical guitar teacher and session musician.

SEO Key Performance Indicators You Should be Monitoring

Fri Feb 23, 2024
0

Discover which KPIs you should be monitoring with AZoIntel. Empowering marketers with...

AZoIntel: Navigating the New Era of Google Analytics

Tue Dec 19, 2023
0

We're thrilled to announce significant updates to AZoIntel, ensuring it aligns with Google...

What is Topical Authority?

Mon Oct 30, 2023
0

Topical authority refers to a website's expertise on a specific subject, which differs...

Selling Scientific Equipment with Google Ads

Fri Sep 1, 2023
0

Complement your SEO strategy with a Google Ads campaign to increase leads and sell your...

Send us an Email

If you’d like to know more, request information on pricing or provide us with feedback, we’d like to hear from you.

What are your Greatest Marketing Challenges?

Brand Awareness Lead Generation Reaching Targeted Audiences Content Creation Building Expertise, Authority and Trust Proving ROI

Please select at least one option

Your privacy (see our Privacy Policy for full details)

AZoNetwork will process the personal data you provide together with any other information we receive from or about you for administration, market research, profiling, and relationship building based on our legitimate interests (or those of our suppliers) to do so to educate and encourage innovation in science. We may retain it for 5 years after your last interaction on secure servers in the United States of America using a trusted service provider.
With your consent, AZoNetwork, our Suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the Supplier(s), will send you information you request by email or tailored on-screen messages.
We will not sell your personal data but may share it with relevant suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the supplier(s) (some of which are in other regions of the world), to enable us and them to provide quotations, content updates and related products and services if you have requested these and to verify any industry sector statistics we provide to them. You can view our Supplier Directory by clicking here.
You have the right to access your personal data and, in some cases, to require us to restrict, erase or rectify it or to object to our processing it and the right of data portability. Concerns or complaints can be made to info@azonetwork.com or the UK Information Commissioner’s Office.

I agree I am making this request for information and any comments in accordance with the Privacy Policy, Terms and Conditions of operation of this website. The Terms agreement box above must be checked before this can be submitted.