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Marketing Science at Pittcon 2021

Pittcon looks a little different this year! The AZoNetwork team has been hard at work prepping for this year's virtual event over the past few weeks.

View our Analytical Chemistry audiences

We have always had a great time attending the event, which is the largest analytical chemistry exhibition in the world. We look forward to an exciting few days from March 8 - 12!

Pittcon 2021: Planning a Virtual Event

In the lead-up to Pittcon 2021, we had the chance to chat with Dr. Neal Dando, President of Pittcon 2021, during an episode of the Marketing Science Podcast.

We got to learn a bit more about Pittcon's history and about their amazing science outreach programs that help support the wider science community.

Pittcon 2021 Podcast Clips:

We also got a sneak-peak into some of the features for both exhibitors and attendees that will be on show during Pittcon 2021.

The mix of on-demand vs. live content was also discussed. We learned that all content will be available on-demand but there will still be plenty of room for real-time engagements through live Q&As and chats. We're also excited to hear that the event content will be available for 3 months post-event.

Take a Trip Down Memory Lane

The slide deck below shows the journey from our last three years at Pittcon from Philadelphia to Chicago and now virtually, down in New Orleans! Check out who else is attending and see if you can spot any familiar faces...

Using Content to Leverage Virtual Events

We were also fortunate to be joined by Rocco Pacella, Marketing and Communications Manager at Pittcon, during a recent webinar on 'Using Content to Leverage Virtual Events'.

Watch the clip below for more on the ROI of using virtual event platforms and about some of the ways the virtual booth can help exhibitors effectively track leads.

Behind the Scenes: Building our Virtual Booth

We've been hard at work on building out our virtual booth - be sure to visit our virtual booth in Hall #13!

We thought a lot about the type of content and format that would be the most appealing for attendees. You can check out a video preview of our booth below!

There's tons of content to engage with:

We wanted to take advantage of as many features in the virtual event platform as we could! From the creation of the welcome video below to the personalized avatars of our staff, we're trying to get as much out of this virtual event as possible!

Why should you stop by the AZoNetwork booth?

We're offering a FREE SEO Health Check for anyone who stops by the booth!

Giveaways! We have a special giveaway for anyone who stops by and uses the chat function at our booth! See below:

Download Marketing Service Package Flyer

Take our 1 minute Marketing Science Survey - participate for a chance to win 1 of 3 $50 Amazon Giftcards!

Representatives from the AZoNetwork team will be on the booth and ready to chat throughout the event! We love to talk about all things science marketing. Drop by for a chat anytime!

We hope to see you at Pittcon 2021 on March 8 - 12!

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Posted by Frank Barker

Having spent his younger years playing Rugby in the sunny climes of Spain and Australia, Frank graduated from Loughborough University with a BSc in International Business before settling back in rainy Manchester. Frank has helped numerous Science, Engineering and Healthcare companies to create marketing strategies that engage with niche audiences. Having started his career in Sales, he now runs the Marketing department for AZoNetwork. He specialises in data management for sales teams, equipping them with the most actionable, real-time marketing insights from the first touch point through to revenue generating opportunity. A sportsman at heart, Frank still enjoys lacing up the boots for his beloved Macclesfield 1st XV Rugby or pulling on the whites to represent the more serious Macclesfield 3rd XI Cricket team.    

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