AZoNetwork Media Kit - NEW for 2025 Download Now

Marketing Science with 2D Animation Videos

Filming live videos has become more difficult with many of us working from home or having hybrid work settings. This doesn’t mean marketers can’t continue taking advantage of video content's benefits! 2D Animated videos can offer a great alternative to live videos and are particularly useful for marketing in the science, engineering and healthcare fields.

What is 2D Animation?

2D animation refers to the process of using two-dimensional images that are rapidly sequenced in order to create the illusion of lifelike motion. See below for an example:

2D animation can often be a useful and cheaper alternative to both live videos or 3D animated videos, and in most cases can be just as, or more, effective. 2D animated videos can also remove the need for traveling to locations to film (a very useful factor in today’s travel restricted world).

Why Should I Use 2D Animation for Science Marketing Videos?

2D Animation can be a great way for science marketers to showcase complex or technically intricate products or services in a more simplified way. Creating and telling a structured story around your product, with a hooking beggining, a problem in the middle and a solution as the end, engages the audience in a medium they are familiar with.

In science or healthcare, 2D animation can also be used to more easily visualize things that cannot be seen with the naked eye. It’s also a great way to showcase the applications of things like medical devices. You could demonstrate how a medical device would work in surgery, for example, without needing to film an actual surgery or patient.

benefits of video for science marketers

2D Animation is also a great way to reach an international audience. Subtitles can always be used for live videos, but with animated videos, you can record the voice-over narration in multiple languages to give an even more personalized viewing experience.

Overall, 2D animated videos can help make your content more relatable, entertaining and easy to understand.

Showcase your thought-leadership

2D animated videos can be a great choice for educational videos that can showcase your thought-leadership. In the science industry, in particular, putting out thought-leadership content can be an effective way to generate positive word of mouth and drive more leads into your sales funnel.  

Above is an example of a 2D animated video (mixed with some live-action) that is more geared towards education, rather than being overly product-heavy.

2D Animation for company overview videos

2D Animation is also a great option for company overview videos like the one below! You don’t have to worry about hiring actors or filming employees who may end up leaving your company in the future. It offers an engaging way to get your company’s mission, culture and objectives across quickly.

Bring your application notes and products to life with 2D Animation

Many of our clients choose 2D animated videos to showcase products or application notes.

Animated videos are particularly useful for showing the inner workings of a product without having to actually take the product apart. Some of our clients also manufacture products that can be expensive or complicated to operate, so animated videos can help to avoid those inconveniences.  

We’ve also worked with clients on videos that showcase and explain their proprietary technology, without having to show the tech itself and share any trade secrets.

Showing off the different applications for your products is also something that can be done effectively using 2D animation.

With the new rise of virtual events, animated videos could also be used as a way to showcase your products or services to attendees.

Webinar on-demand: Using Content to Leverage Virtual Events

We can help with your next 2D Animation Project!

We can work with you through all stages of your next animation project, from concept and storyboarding, to video creation and post-production. Our experienced video team can guide you through the process so that you can start creating engaging and effective animated videos.

Plan your Next 2D Animation Project

Related Resources

 

Examples

Thought Leader Testimonial Videos
Subtitled Social Videos
Animated Videos
Product Videos
Multilingual Videos
Event Videos
Training & Ease of Use Videos

Posted by Elizabeth Rudy

Elizabeth graduated from Wesleyan University (Middletown, CT) with a BA in Psychology and completed a MA in Organizational Psychology at Adelphi University in New York. Elizabeth recently relocated from New York, and she has enjoyed exploring and getting to know her new home in Manchester. Elizabeth started her career in human resources and operations before discovering a passion for marketing. She previously worked as a marketing and operations professional in the international education sector. Outside of work, Elizabeth loves cooking and is always interested to experiment with new cuisines and dishes. She also enjoys baking, true crime, traveling, playing the piano and singing.

Related Posts:

Send us an Email

If you’d like to know more, request information on pricing or provide us with feedback, we’d like to hear from you.

×

Receive Scientific Content Marketing Updates

Subscribe to the Marketing Science blog and never miss an update! (We will only ever use your email for Marketing Science updates)

The Terms agreement box above must be checked before this can be submitted.

Your privacy (see our Privacy Policy for full details)

  • AZoNetwork will process the personal data you provide together with any other information we receive from or about you for administration, market research, profiling, and relationship building based on our legitimate interests (or those of our suppliers) to do so to educate and encourage innovation in science. We may retain it for 5 years after your last interaction on secure servers in the United States of America using a trusted service provider.
  • With your consent, AZoNetwork, our Suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the Supplier(s), will send you information you request by email or tailored on-screen messages.
  • We will not sell your personal data but may share it with relevant suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the supplier(s) (some of which are in other regions of the world), to enable us and them to provide quotations, content updates and related products and services if you have requested these and to verify any industry sector statistics we provide to them. You can view our Supplier Directory by clicking here.
  • You have the right to access your personal data and, in some cases, to require us to restrict, erase or rectify it or to object to our processing it and the right of data portability. Concerns or complaints can be made to info@azonetwork.com or the UK Information Commissioner’s Office.