Filming live videos has become more difficult with many of us working from home or having hybrid work settings. This doesn’t mean marketers can’t continue taking advantage of video content's benefits! 2D Animated videos can offer a great alternative to live videos and are particularly useful for marketing in the science, engineering and healthcare fields.
What is 2D Animation?
2D animation refers to the process of using two-dimensional images that are rapidly sequenced in order to create the illusion of lifelike motion. See below for an example:
2D animation can often be a useful and cheaper alternative to both live videos or 3D animated videos, and in most cases can be just as, or more, effective. 2D animated videos can also remove the need for traveling to locations to film (a very useful factor in today’s travel restricted world).
Why Should I Use 2D Animation for Science Marketing Videos?
2D Animation can be a great way for science marketers to showcase complex or technically intricate products or services in a more simplified way. Creating and telling a structured story around your product, with a hooking beggining, a problem in the middle and a solution as the end, engages the audience in a medium they are familiar with.
In science or healthcare, 2D animation can also be used to more easily visualize things that cannot be seen with the naked eye. It’s also a great way to showcase the applications of things like medical devices. You could demonstrate how a medical device would work in surgery, for example, without needing to film an actual surgery or patient.
2D Animation is also a great way to reach an international audience. Subtitles can always be used for live videos, but with animated videos, you can record the voice-over narration in multiple languages to give an even more personalized viewing experience.
Overall, 2D animated videos can help make your content more relatable, entertaining and easy to understand.
Showcase your thought-leadership
2D animated videos can be a great choice for educational videos that can showcase your thought-leadership. In the science industry, in particular, putting out thought-leadership content can be an effective way to generate positive word of mouth and drive more leads into your sales funnel.
Above is an example of a 2D animated video (mixed with some live-action) that is more geared towards education, rather than being overly product-heavy.
2D Animation for company overview videos
2D Animation is also a great option for company overview videos like the one below! You don’t have to worry about hiring actors or filming employees who may end up leaving your company in the future. It offers an engaging way to get your company’s mission, culture and objectives across quickly.
Bring your application notes and products to life with 2D Animation
Many of our clients choose 2D animated videos to showcase products or application notes.
Animated videos are particularly useful for showing the inner workings of a product without having to actually take the product apart. Some of our clients also manufacture products that can be expensive or complicated to operate, so animated videos can help to avoid those inconveniences.
We’ve also worked with clients on videos that showcase and explain their proprietary technology, without having to show the tech itself and share any trade secrets.
Showing off the different applications for your products is also something that can be done effectively using 2D animation.
With the new rise of virtual events, animated videos could also be used as a way to showcase your products or services to attendees.
Webinar on-demand: Using Content to Leverage Virtual Events
We can help with your next 2D Animation Project!
We can work with you through all stages of your next animation project, from concept and storyboarding, to video creation and post-production. Our experienced video team can guide you through the process so that you can start creating engaging and effective animated videos.
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