Our touring Digital Marketing Clinic will be in Cambridge in November, and the team would love to see you there.
- Babraham Research Campus: 23rd November
- The Trinity Centre, Cambridge Science Park: 24th November
What will you get from the clinic?
Free Social Media Video Content
If you have wondered how you might utilize social media better, then our Digital Marketing Clinic is for you. Our expert videographer and social media manager, Sara, has worked on projects with clients in the scientific, engineering, and healthcare sectors to create engaging video snippets that make the most of your content.
At the clinic, you will be given the opportunity to work with Sara on a 1-2 minute explainer video, where you can discuss the applications of your product or your research in a concise and friendly manner. These talking heads videos are a great way of making your science more accessible to your audience and starting a conversation with potential clients about how you could help them.
Sara will plan the story of your video snippet before filming with you and give pointers to keep the video engaging and valuable to your audience. Then you will film the video, and we’ll get it back to you after our video editors have worked their magic to share on your social channels.
SEO Health Check
Dave, our web services manager, has run SEO Health Checks on our client's websites and at trade shows worldwide. The health check aims to give actionable and accurate help when looking at improvements that can be made to increase website visitors and increase leads through your online channels.
Whether you are a beginner with search engine optimization or you’ve been working on your website’s strategy for years, we will prepare reports that match your existing knowledge to ensure our advice is relevant.
At the clinic, we will walk you through our report and focus on the improvement areas of your website so that you can make adjustments and advancements in your SEO strategy.
The clinic will also be run by Danny, our webinar expert, who will discuss webinars' continuous lead generation cycle. Past the live event, changing our mindsets to not only focus on the event itself, there are also many opportunities to promote all stages, from on-demand periods to post-event write-ups and podcasts.
Learn about Danny’s attendee ‘buckets’ and how to create content for people at every stage of the buying journey and the four keys to webinar success. These planning tools have been carefully curated by analyzing the brilliant webinars AZoNetwork has developed for our clients and the Marketing Science series.