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Display ad specifications [PDF updated annually]

Display ad specifications - azonetwork

There are various display ad options with AZoNetwork. Each of our 12 subject specific websites have large audiences totalling over 120 million unique users per year.

This blog will look at the various options available to marketers to reach these audiences with display advertising across the AZoNetwork.

Display ads for desktop

Leaderboard and Mrec (medium rectangle) ads appear at the top of the page on desktop. Your leaderboard ad will appear at the top of the page and your Mrec ad will appear in the right sidebar.

  • Leaderboard: 728 x 90 pixels
  • Mrec: 300 x 250 pixels
  • Max image size: 150kb
  • Media type: jpg, gif, png

This is an example on News-Medial of both a leaderboard and Mrec ad. These are both gif format so grab the users attention more than a still image might do.

Display ads on Mobile

Over half of the traffic across the AZoNetwork comes through mobile so there are also display ad options for mobile. Both leaderboard and Mrec ads are available on mobile too, but please note the mobile leaderboard is smaller (300 x 50).

For mobile the sizes are slightly different. For mobile, Mrec ads will appear in the article rather than on the right sidebar.

  • Leaderboard: 300 x 50 pixels
  • Mrec: 300 x 250 pixels
  • Max image size: 150kb
  • Media type: jpg, gif, png

Mrec ads will appear in the article rather than in the right sidebar.

Tower display ads

There is also the option on News-Medical to display tower ads. There are 2 types of tower ads: 300 x 600 (tower a) and 160 x 600 (tower b). The half-page tower ad below is the largest display ad option and displays in the right sidebar of the page.

  • Tower (a): 300 x 600 pixels
  • Max image size: 150kb
  • Media type: jpg, gif, png

Please note that both of the tower ad options are only available on News-Medical and not on the other AZoNetwork sites.

>>>View all of our industry specific sites<<<

The other tower ad option below is similar to the one above (same height) and displays in the right sidebar of the page.

  • Tower (b): 160 x 600 pixels
  • Max image size: 150kb
  • Media type: jpg, gif, png

We can also manage tags from advertising systems, like Google Campaign Manager.

Conclusion

Promote your brand to the right audience across the AZoNetwork. Increase your brand awareness and start driving traffic through to your site with display adverts on our targeted, industry specific sites.

Contact the team for more information about how you can reach your target audience and our display ad pricing options.

You can also download the display ad size guide below.

Download & Share the Display Ad Size Guide

Posted by Danny Layzell

After growing up in the Ribble Valley, Danny has spent much of his professional career working in international education on the South Coast of England before moving to Manchester at the end of 2017. Danny has a degree in Politics, a level 6 diploma in Digital Marketing and is working towards becoming a chartered marketer. As well as working in international education, Danny has previously worked as a freelance digital marketer which is where he was first introduced to AZoNetwork. He joined the team in 2020. As well as digital and politics, Danny is passionate about most sports mainly rugby and cricket. He is also a life-long Manchester United fan and more recently became a Dallas Cowboy supporter! Travelling has become a real interest for Danny, and he dreams of travelling alongside the ‘Barmy Army’ (England cricket fans) in the future.  

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