What are Google Ad Extensions?
Google Ad extensions are extra text and links on your Google Ad to enable you to give the user more information and more options to choose you over your competitors in the ad space.
Why do people use Google Ad Extensions?
People use extensions to increase the ad quality through providing extra information.
Increase the CTR and give more options for users to interact and generally achieve a specific goal.
What are the types of Google Ad Extensions?
There are different types of extensions seen below that allow users to interact with your ads in different ways.
Google Ad Extensions [Full Video]
In this series of videos, we will walk you through the intricacies of each of the different types of Google Ad Extensions.
Site Link Extensions
Use more Calls to Action beneath your main Text Ad to give you more bites at the cherry.
Call Out Extensions
Enables you to give a little bit more information about your products and services. Works best with short, sharp phrases.
Review your keyword Strategy
Utilise Google’s pre-determined product types which help to display your product offerings in their optimum format.
Make it easier for people to call you directly from the advert. This extension also works very well with lead tracking software which allows you to completely close the loop on how inbound callers originally find you.
Lead Form Extensions
Similar to lead forms in Linkedin. Make it easier for users to submit an inquiry or contact you by using their Google profile.
Provide users with an immediate automated confirmation from your company. Useful for confirming appointments etc.
Connect your Google My Business account with the location extensions so that users can find your location more easily.
Affiliate Location Extensions
Use affiliate location extensions to connect your network of distributors, resellers and agents.
Display your products and prices at the point of search. Very useful for companies who operate in e-commerce.
Promote your applications and gain new users using this extension. When someone searches a related keyword, make sure your app appears using this extension.
Ask a Question About Google Ads Strategy
Add promos or discount codes to your adverts using this extension.