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AZoNetwork's Manchester Headquarters

As the dark nights draw in, nations weigh their economies versus public health, and 2020 wearily stumbles through the Autumnal darkness… we are pleased to announce some light at the end of the tunnel - 8 new starters at AZoNetwork’s Manchester Headquarters!

It’s no secret that marketing has been shifting toward an increasingly digital foundation and in March this year when the world was thrown into global lockdown, everything stopped whilst governments, hospitals and businesses figured out the extent of the situation and tried to navigate the uncertainty.

The Digital Shift

Then, surprisingly (or unsurprisingly even) we found that this Digital Shift was accelerated somewhat – Now everybody wants digital marketing; content, video, email, webinars, podcasts… despite everything, there is now more demand than ever!

And so, in October, 6 months after the pandemic first hit Europe, with all the necessary protocols in place, a brave few city dwellers returned back to the office in Manchester city centre.

We are also pleased to announce that we have expanded headcount by 24% over the last month, hiring 8 energetic new recruits. Whilst we appreciate that there is uncertainty in many industries, we are expanding to cope with increasing demand for our digital marketing services.

Time to meet the new team:

Chief Operating Officer & Chief Financial Officer

Andy Coveney

Andy Coveney

Andy brings with him 25 years of industry experience having worked in energy, pharmaceuticals, manufacturing, automotive and corporate finance sectors, and also remains as the main board director of the AIM quoted Rurelec plc. He also brings extensive knowledge of cashflow management, strategic profit improvement and access to capital.

I am excited to join such an enthusiastic team with great products, fantastic people, a rapidly growing industry and a customer base which includes several Fortune 500 companies. My appointment is one of eight within the business this month, having hired extensively across marketing, editorial content and SEO; now is the time when we can we really press the accelerator to take it to the next level.


Danny Layzell

Danny joins the marketing team having previously worked as a freelance digital marketing agent on behalf of several clients including AZoNetwork. Before that, he held various Sales and Marketing leadership positions within international education and brings a wealth of digital marketing experience (not to mention a politics degree) to the team.

Danny is passionate about most sports, particularly rugby and cricket. He is also a life-long Manchester United fan and more recently became a Dallas Cowboys supporter! Pre-lockdown, travelling had become a real interest for Danny, and he dreams of travelling alongside the ‘Barmy Army’ (England cricket fans) in the future. He is also planning on completing his 3rd marathon in 2021.

Elizabeth Rudy and Danny Layzell

Danny and Elizabeth are excited to bring their experiences to the Marketing team.

Elizabeth Rudy

Elizabeth started her career in human resources and operations before discovering a passion for marketing. She previously worked as a marketing and operations professional for Adelphi University in New York and puts both of her psychology degrees to good use when putting herself in the customer’s shoes.

Outside of work, Elizabeth loves cooking and is always interested to experiment with new cuisines and dishes. She also enjoys baking, true crime, traveling, playing the piano and singing.


Alex Smith

Alex joins us via China, Singapore and Taiwan. Having graduated from the University of Manchester during the global pandemic with a degree in Biochemistry, Alex was ecstatic to join the AZoNetwork team and to play his part in the promotion of scientific discovery worldwide.

Alex Smith

Alex settling into his role as an Editorial Account Manager.

Away from Biochemistry, Alex is passionate about sports, having played virtually every sport under the sun during his schooldays, with a particular soft spot for basketball and swimming. He also enjoys reading, writing screenplays and tackling works from acclaimed authors such as Cormac McCarthy or ancient epics like the Shahnameh.

Olivia Frost

Olivia joins the editorial team with 2 years’ experience in digital scientific publishing having graduated from Bangor University, North Wales with a 1st Class BA (Hons) in English Language and Journalism. She later went on to a receive an MSc in Publishing from Edinburgh Napier.

Olivia Frost

In her spare time, Olivia enjoys going for runs with her partner, long FaceTime calls with her family back in Norfolk, and getting stuck into a good Netflix series.

Lauren Wood

Lauren Wood

Lauren joins the team having previously studied Creative Writing, Journalism, English Language and an MSc in Palaeoanthropology – The study of the evolution of humanity and society.

Lauren has previous digital experience in social media planning, content production and feature writing which will prove invaluable in her new role as an editorial assistant.

Dan Hutchins

Dan graduated from Oxford Brookes University with a BA in History and Politics and the University of Cambridge with an MPhil in Political Thought and Intellectual History.

Dan Hutchins

He has a professional background in scholarly and non-fiction publishing, working in editorial both on the history list at Bloomsbury Publishing Plc and within the major reference division at the Royal Pharmaceutical Society.  He has wide interdisciplinary interests, particularly where the humanities and the natural sciences intersect, but is above all exercised by the human capacity to construct and tell stories out of a complex world – and this is exactly what brings him to AZoNetwork.

In his spare time, Dan is an avid reader of both fiction and non-fiction, a keen walker and a hobbyist screenwriter.

Web Services

Eden Rose Cardwell Lison

Eden Rose Cardwell Lison

Eden is the latest addition to the Web Services team having discovered a passion for science communication while studying Genetics at Teesside University.

Born and raised in Tenerife, she found an early love for travelling and surfing. In her spare time, Eden enjoys reading everything from fantasy novels to comic books as well as having an interest in fashion time. At weekends she can be found getting muddy walking her dogs Missy and Buddy.

From the CEO

Dr. Ian Birkby, CEO of AZoNetwork is pleased that the company is continuing to invest in local talent throughout difficult economic times:

Dr. Ian Birkby

“We are delighted to expand our team despite the challenging global headwinds at the moment. We have just posted our most successful Q1 to date with YoY Sales growing 49% , traffic reaching over 100 million pageviews and a healthy cash balance to boot. In recent years, we have seen a marked shift away from traditional advertising channels and lockdown has certainly accelerated this trend with companies needing digital marketing services as they have to be present online now more than ever.”

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Posted by Frank Barker

Having spent his younger years playing Rugby in the sunny climes of Spain and Australia, Frank graduated from Loughborough University with a BSc in International Business before settling back in rainy Manchester. Frank has helped numerous Science, Engineering and Healthcare companies to create marketing strategies that engage with niche audiences. Having started his career in Sales, he now runs the Marketing department for AZoNetwork. He specialises in data management for sales teams, equipping them with the most actionable, real-time marketing insights from the first touch point through to revenue generating opportunity. A sportsman at heart, Frank still enjoys lacing up the boots for his beloved Macclesfield 1st XV Rugby or pulling on the whites to represent the more serious Macclesfield 3rd XI Cricket team.    

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