AZoNetwork Media Kit 2024 Download Now

Managing Change in the Energy Industry

Integrating renewables into energy frameworks. Outdated energy infrastructures with increasing energy demands. Ever-changing regulations and political pressures. It's no wonder people who work in the energy industry are exhausted.

Change fatigue is a real thing and it's costing your company. Organizational restructuring, new technologies, process improvements, upskilling...employees are experiencing anxiety and may show resistance borne from fear. Here are some strategies for helping employees manage change.

Effective Internal Communications

Effective communication is essential for managing change and reducing employees' worries. “Clear is kind,” as the saying goes. Transparent communication creates understanding and empathy. When your team understands the reasons, impacts, and benefits of change, it’s easier to work through challenges collaboratively.

Take a close look at your internal comms – not only the content but the frequency and format of delivery. Simply emailing team members is no longer enough when there are so many additional channels to reach people where they are.

Quick stand-ups, newsletters, texts, town halls, roundtables, breakroom displays, and one-on-one discussions are just a few ways to send clear, cohesive one-to-many messages and give employees the opportunity to engage in two-way discussions.

We were brought in by a utility company to improve their credibility and cooperation, and we did just that. Our internal personas, developed through employee interviews, successfully connected upcoming changes to what was important to employees.

Now, their management team has the necessary tools to facilitate open discussions and turn feedback into results. If you want to achieve success in change management, it's crucial to understand your team members' needs and motivations.

Training and Development

As companies invest more in the energy sector, it's important to upskill your team members to stay ahead. Training and development opportunities provide your employees with the necessary skills and knowledge to adapt to new changes.

Our clients recognize this, with one company granting their employees eight hours of training a month to upskill. Additionally, managers align work with the training so that employees can put their new skills to use in the workplace.

Providing resources, workshops, or courses related to changes can empower your employees to embrace new ways of working and enhance their confidence in navigating the transition.

Identify Change Agents

Managing change in the energy industry requires robust collaboration and engagement with customers, vendors, regulatory agencies, and governing bodies. Your team should already be well-versed in this process, and collaborative efforts can promote knowledge-sharing, best practices, and resource allocation while addressing any concerns or obstacles related to change.

Designated change agents serve as valuable resources for your employees by guiding and supporting them through transitions. Visible commitment to change and unwavering leadership support are essential components that establish a supportive environment and foster employee trust.

When integrating renewable energy sources into existing energy systems and infrastructure, it's crucial to help your workforce embrace change, given the significant shifts occurring within energy companies. Ultimately, employees possess the greatest insights into process improvements and innovations.

Posted by Alison Arnold

Alison is a Guest Blog Writer who works as Content Marketing Manager for Launch Team Inc. Launch Team Inc. support the growth and change in companies that can make an impact—bringing new technologies to market that improve quality of life, creating good jobs, and establishing a culture that empowers people and ideas.

Related Posts:

Send us an Email

If you’d like to know more, request information on pricing or provide us with feedback, we’d like to hear from you.


Receive Scientific Content Marketing Updates

Subscribe to the Marketing Science blog and never miss an update! (We will only ever use your email for Marketing Science updates)

The Terms agreement box above must be checked before this can be submitted.

Your privacy (see our Privacy Policy for full details)

  • AZoNetwork will process the personal data you provide together with any other information we receive from or about you for administration, market research, profiling, and relationship building based on our legitimate interests (or those of our suppliers) to do so to educate and encourage innovation in science. We may retain it for 5 years after your last interaction on secure servers in the United States of America using a trusted service provider.
  • With your consent, AZoNetwork, our Suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the Supplier(s), will send you information you request by email or tailored on-screen messages.
  • We will not sell your personal data but may share it with relevant suppliers, or those legal entities that are Subsidiaries or Direct Affiliates of the supplier(s) (some of which are in other regions of the world), to enable us and them to provide quotations, content updates and related products and services if you have requested these and to verify any industry sector statistics we provide to them. You can view our Supplier Directory by clicking here.
  • You have the right to access your personal data and, in some cases, to require us to restrict, erase or rectify it or to object to our processing it and the right of data portability. Concerns or complaints can be made to or the UK Information Commissioner’s Office.