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Marketing Science Webinar Series 2023

The 2023 Marketing Science Webinar series has reached it’s mid-year point, with five exciting webinars now available on demand, as podcasts and as blogs.

This roundup of the series so far highlights the great stories we have shared this year for marketers working in the scientific, engineering and healthcare sectors to widen their knowledge and learn from our own experiences.

1. 0 to 1 Million Website Views: a Life Science Success Story [February]

This webinar provides insights into the strategies and tactics used to drive traffic to and engagement on the AZoLifesciences platform, launched just three years ago, as well as lessons learned along the way.

Our host, Danny is joined by Ben Stibbs-Eaton, our Content Marketing Manager, to look at the SEO strategies used on the website. We also have Emily Henderson, Senior Editor of AZoLifeSciences, to discuss the content strategy for the platform, and Sara Lopez-Segura, Graphic Design & Social Media Co-ordinator, with the inside knowledge on creating engaging life science content, to share the ideas and strategies to get you thinking about your process and how to build on our success.

Key learning objectives:

  • Best practices for SEO
  • Tips for developing a life science content strategy
  • To create content that engages and drives actions
  • Opportunities to share your content on the platform

Watch, Listen, Read

2. Science on Display: Mastering the Art of Creating Engaging Video, Podcast, and Webinar Content [March]

The Science on Display webinar, is packed with knowledge from our guests. We had so much useful content to share that we've split it into three blog features.

We dive into the process of creating a successful podcast with an interview with Danielle, Editor for News Medical and host of the Something About Science podcast, alongside Will and Joao, Creative Video and Audio Specialists, and Sara, Graphic Designer and Social Media Co-Ordinator.

We explore the importance of B-roll and music, new types of videos, the best place for video hosting, and more with a focus on creating product videos.

We discuss video production and editing; with Will and Joao answering some of the most common questions about recording a video with multiple cameras and post-production editing.

Key learning objectives:

  • Mastering the art of creating engaging video
  • What to consider when starting a podcast
  • Creating compelling and engaging webinar content

Creating a Podcast to Share Science Stories

Creating Compelling Product Videos

Video Production and Post Production Editing

3. Expert Guide to Website Auditing [April]

The webinar covers the top 10 problems that are commonly encountered when auditing a website, and provides actionable advice for fixing these issues.

Whether you're an experienced website developer or a business owner looking to improve your online presence, this webinar will give you the knowledge and tools you need to audit your website effectively and make meaningful improvements to your online presence. Hosted by Danny, our guests Taryn-Jade Hatley and Eden Cardwell-Lison share their SEO expertise.

Key learning objectives:

  • How to run a technical website audit
  • Common problems encountered when auditing
  • Practical solutions for addressing these issues

Watch, Listen, Read

4. Email Marketing Guide: What We Have Learned From Over 250 Million Email Sends [May]

Torsten Christensen’s presentation draws on data and experiences from over 250 million email sends to share best practices for crafting effective subject lines, email content, and call-to-action buttons.

Additionally, you will learn about common mistakes to avoid and strategies for achieving better results from your email marketing.

Key learning objectives:

  • What We Have Learned From Over 250 Million Email Sends
  • Insights and strategies for effective email marketing
  • Tips for keeping up to date with email marketing trends

Watch, Listen, Read

5. The State of Scientific Purchasing 2023 [June]

The AZoNetwork Marketing Team present the current state of scientific purchasing and examine the trends that will have an impact on your marketing strategy using research from our latest market report: The State of Scientific Purchasing.

Key learning objectives:

  • The latest buying habits and trends from our market research
  • How trends have changed from previous years
  • How marketers can utilize the research to stay on top of market trends

Watch, Listen, Read

Posted by Rebecca Turpin

Manchester born Rebecca has a first class B.A.(Hons) in Photography from the University of Plymouth. Rebecca began her career in 2017 working as a sales and marketing assistant for a healthcare company before moving in to an agency position in 2018. She spent two years running a small agency in Salford until 2021, gaining marketing skills and invaluable experience working with clients before coming to AZoNetwork. Outside of marketing, Rebecca loves anything outdoors, the theatre and any creative activity that lets her be covered in paint.

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