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Mid-Year Recap: AZoNetwork's 2023 Blog Content


Welcome to our mid-year blog roundup, we are taking a moment to reflect on the content we have created so far in 2023. As scientific marketing professionals, we understand the value of staying informed, inspired, and at the forefront of industry trends. From harnessing the power of digital marketing to leveraging emerging technologies, we have covered a wide array of topics that will equip you with the knowledge and tools to excel in your scientific marketing.

Let's take a look at the blogs:

Elevate your Video with Drone Footage

This blog investigates the extraordinary impact of aerial footage, a rising trend that has captured the world's attention. We learn how to unlock the full potential of your videos by infusing them with compelling narratives, visually stimulating elements, and impeccable production value, resulting in heightened engagement and amplified brand worth.

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The Lead Generation eBook: Make Your Content Work for You

It's all too common for organizations to pour their heart and soul into crafting exceptional content only to swiftly move on to the next endeavor, neglecting the crucial aspect of distribution. Content marketing extends far beyond the creation phase; it demands diligent nurturing and strategic deployment across optimal channels to truly flourish. Are you truly harnessing the full potential of the remarkable content your team has crafted? Find out more about our new lead generation eBooks as we delve into the essential practices that will ensure your content receives the care and attention it deserves.

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BrightonSEO Paid Social Show Roundup

Marketing project manager Rebecca highlighted some of the speakers she has taken the most away from, having attended the Paid Social Show - A spin-off event from brightonSEO, focused on how to promote your business through advertising on Facebook, Instagram, Twitter, LinkedIn, and other social media platforms.

brighton seo photo

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Materials Science Webinars

Materials science webinar campaigns are a great channel to engage new audiences and generate leads. Over the last 12 months, AZoMaterials has hosted various events for companies working in materials science, and there are now 30+ webinar categories on AZoM, many of which rank on the first page of Google. This blog highlights what’s new with our materials science webinar campaigns and what’s included if you select us as your webinar partner.

data capture stages webinars

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2D Animation Videos: What does the process look like?

Unleash the power of 2D Animation videos in science and beyond, where complex topics are explained in an engaging and accessible manner. Yet, the process behind their creation remains a mystery to many. Discover the level of involvement required from your end and gain insights into the expected timeline for a 2D animation project in this blog.

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Maximizing Open Rates and Conversions in Life Science Newsletters

Life science research constantly evolves, and keeping up with the latest developments can be challenging. Our subject-specific newsletters are a valuable tool for communicating important information for our life science subscriber base to stay ahead of the curve. This blog looks at the use of newsletters to share your life science stories.

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Cybersecurity: Things Marketers Should Know

As a marketer, you handle data daily, from your CRM to your email software or social media accounts. Knowing what you have on file, where it is stored, and how to access it means you have the best understanding of how a security breach might occur and how to protect your customer’s from a potential attack. We look at what you can do to protect your company.

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Automating your Webinar Reporting & Analytics

Webinars can generate a lot of leads. But the data gathered during a webinar campaign can be complex and multifaceted, and it may be difficult to identify meaningful insights, patterns, and to determine which leads are most valuable.Manually tracking and analyzing webinars is time-consuming, so automating the process has many benefits, this blog looks at the tools to help you with that.

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Posted by Rebecca Turpin

Manchester born Rebecca has a first class B.A.(Hons) in Photography from the University of Plymouth. Rebecca began her career in 2017 working as a sales and marketing assistant for a healthcare company before moving in to an agency position in 2018. She spent two years running a small agency in Salford until 2021, gaining marketing skills and invaluable experience working with clients before coming to AZoNetwork. Outside of marketing, Rebecca loves anything outdoors, the theatre and any creative activity that lets her be covered in paint.

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