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Personal Branding

In the latest episode of the Marketing Science Podcast, Lina Lotta Landgraf joins Danny to discuss everything personal branding and share tips on how to grow your personal LinkedIn account.

Lina is a Digital Marketing Specialist at Dassault Systèmes and a content creator and personal branding expert on LinkedIn. In this episode, she shares advice on how to create a positive first impression online and how to navigate your personal accounts.

Main Topics

  • Why you should work on your Social Media personal branding.
  • The pros and cons of companies allowing their employees to develop their personal networks (spoiler: there aren't many cons!).
  • Tips and advice on how to grow your personal LinkedIn account and to cause a positive first impression.
  • Discussions on what format of content works and what does not.

Shout-outs

Relevant Resources​

Share Your Thoughts

We'd love to hear your feedback. You can share your thoughts on this episode by commenting on the LinkedIn post. Just click the link below.

Leave a comment on LinkedIn

Want to be on the Marketing Science Podcast? We are always looking for guests who can share an interesting story and value to our listeners. If that sounds like you, then get in touch by contacting Danny on LinkedIn.

Posted by Sara López Segura

Originally from south Spain, Sara has always had a passion for telling stories. She has a degree in Journalism, a degree in Audiovisual Communication and a level 3 Distinction diploma in Digital Marketing. Sara started her career in 2014, in the Design department of a language academy in Madrid as part of her University course. At the beggining of 2016, Sara moved to Manchester whilst working on completing her second degree course. Feeling two degrees were not enough, she undertook a level 3 Digital Marketing apprenticeship, managing everything Marketing & Design for hair and beauty brands. Apart from Marketing, Sara loves anything creative. This includes illustration, crafting and crotcheting. Her rural upbringing has also given her a surprising amount of knowledge about farming and cats.

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