Damian Corbet joined Danny to discuss how social media can make you a stronger leader in the latest episode of the Marketing Science Podcast.
Damian is the author of the book, 'The Social CEO' and shared a number of great anecdotes from his experience of putting the book together.
- Why CEOs should consider getting on Social Media
- How social media / marketing managers can work together with senior leaders to develop an effective social media strategy
- Wider benefits of being active on Social Media, including: attracting the best talent, internal comms,etc.
- Examples from CEOs in manufacturing and healthcare
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