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AZoNetwork live workshop at Adlershof science park, Berlin

The Circle of Content Marketing

The Science behind Marketing Photonics, Materials and Biotechnology

AZoNetwork are holding a meet and greet digital workshop on Thursday 21st September at 11am to help companies within the materials, photonics and biotechnology markets.

The internet and digital marketing has levelled the playing field, allowing small businesses to go up against the big guys and market themselves to technical, niche scientific audiences.

The workshop will focus on tactics which will help Science companies to improve their SEO and Digital Marketing strategies.

The top 3 positions in Google get 61.5% of organic search traffic.

Agenda - Thursday 21st September:

11am - SEO for Scientists – Dave Cockett, Head of SEO & Web Services

12pm – Lunch and refreshments

1pm – Digital Marketing: Reaching a Scientific Audience – Hannah Clark, Digital Marketing Consultant

Venue: Art Photonics, Rudower Chaussee 46, Berlin, 12489, Germany

SEO For Scientists

The 1st talk will be SEO for Scientists – Dave Cockett takes a look at the Science behind SEO and shares the three key principles which Google uses: Relevance, popularity and user experience.

On average, page 1 receives 91.5% of search traffic and the top 3 positions in Google get 61.5% of click throughs. Search Engine Optimisation is the science behind Digital Marketing.

Find out which changes you can implement right now to improve your company’s organic search ranking.

Reaching a Scientific Audience

The 2nd talk is given by Hannah Clark of AZoNetwork who will run through best practice for technical content creation, lead generation and the new EU legislation on GDPR.

10 years ago, the best way to reach your customers was through a trade magazine. Nowadays, as much of 57% of the buying process is completed online. There is so much information available, how can you ensure that your prospects find the right information at the right time?

The Buyer’s journey

Using the content funnel, we will discuss what type of content works best at the different stages of the buying process.

Current partners from Berlin Adlershof

AZoNetwork work with lots of Scientific businesses around the world and are proud to have already partnered with a range of companies from Berlin Adlershof including:

  • Art Photonics
  • Bruker Nano
  • Polytec
  • Andor Technology
  • Eppendorf
  • Sentech Instruments

Register your interest today, let us know what your biggest challenges are in reaching the right audience and come down to learn how to make the most of your online opportunities.

Register your interest

About AZoNetwork

AZoNetwork is the global leader in scientific marketing communications. AZoNetwork uses its unique content marketing platform to engage, track and communicate with over 80 million scientists, engineers, and researchers each year.

With over 100 subject specific newsletters, 10 industry specific sites and our powerful data analytics platform, AZoNetwork delivers the right content to the right audience at the right time.

Posted by Frank Barker

Having spent his younger years playing Rugby in the sunny climes of Spain and Australia, Frank graduated from Loughborough University with a BSc in International Business before settling back in rainy Manchester. Frank has helped numerous Science, Engineering and Healthcare companies to create marketing strategies that engage with niche audiences. Having started his career in Sales, he now runs the Marketing department for AZoNetwork. He specialises in data management for sales teams, equipping them with the most actionable, real-time marketing insights from the first touch point through to revenue generating opportunity. A sportsman at heart, Frank still enjoys lacing up the boots for his beloved Macclesfield 1st XV Rugby or pulling on the whites to represent the more serious Macclesfield 3rd XI Cricket team.    

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