Scientific Content Marketing: 3 Ways to Promote Your Product or Service Effectively

The term content marketing covers a wide range of approaches that are used to distribute content to a clearly defined audience. Like traditional marketing, the aim here is to drive traffic, leads, and sales. Content marketing, however, has shown to do this much more effectively, and this is why it is becoming more and more popular.

When selling to scientists, scientific content marketing is an effective tool.

In any industry nowadays, being able to hyper target content specifically to your niche audience is extremely powerful.

Before scientific prospects have even spoken to a salesperson they’ve completed around 57% of the buying process, so your content needs to be distributed at the right place to the right people in order to get the best results.

The number of scientific content marketing solutions that are used are almost endless, here we discuss some that we have found to be the most effective.

Videos

The way customers digest information has changed over the past 10 years, and video allows you to engage your audience faster – the brain processes video over 60,000 times faster than text.

This is why video is fast becoming the most popular content marketing technique, and this is no different for the science industry.

Perfect for top of the funnel content, video is a great way to bring your product or service to life and create awareness about what you do. An example of a top of the funnel video would be an explainer, where you can simply explain a technique or application your product or service can be used for.

Other video ideas include interviews, case studies, and product showcases. Using voice-overs in different languages is another way to further extend your reach into a worldwide audience.

Interviews

A popular technique for scientific content marketing, interviews are a great way to position yourself as an industry leader.

In either video or text format, you can use the experience you have in-house to showcase your knowledge in your sector. By choosing a specific area of your business to focus on you can create unique content that will target the people who you want as customers, without them even knowing you’re selling to them.

Using your clients and people who use your products and services is another excellent type of interview, and because they are completely unbiased they can be extremely effective at the decision stage of the buying process. This approach provides a ‘real-world’ look at how your products and services are used and adds credibility to your business.

Email Marketing

Email marketing is an older technique but it is still a powerful tool in scientific content marketing. When done effectively, email marketing can help to build relationships with the audience.

The ability to target an audience down to even the smallest factors is the major benefit of email marketing.

This targeting makes the emails you send out extremely personalized, which entices the audience to read and click through.

Email marketing is a relatively simple technique, but they provide a lot of data in return, making measuring their effectiveness easy. Once you know what works and what doesn’t, targeting your audience becomes a lot easier.

Scientific Content Marketing from AZoNetwork

AZoNetwork is dedicated to telling science, technology, and medical stories to the people who can make a difference. Our scientific content marketing solutions allow us to deliver the right content at the right time to get the best results.

If you would like any more information about our solutions, please contact us.

Posted by Jess Maloney

Jess graduated with a BA (Hons) in Media and Journalism from Nottingham Trent University. It was here where she broadened her writing skills across a wide range of content, and Jess still enjoys writing in and out of work.  Jess is a keen traveller, spending time in Brazil and Ghana over recent years, and she’d love to see more of the world. In her spare time, Jess enjoys shopping and going to gigs with friends.

Related Posts:

Send us an Email

If you’d like to know more, request information on pricing or provide us with feedback, we’d like to hear from you.

×

Receive Scientific Content Marketing Updates

Subscribe to the Marketing Science blog and never miss an update! (We will only ever use your email for Marketing Science updates)

The Terms agreement box above must be checked before this can be submitted.

Your privacy (see our Privacy Policy for full details)

  • AZoNetwork will process the personal data you provide together with any other information we receive from or about you for administration, market research, profiling, and relationship building based on our legitimate interests (or those of our suppliers) to do so to educate and encourage innovation in science. We may retain it for 5 years after your last interaction on secure servers in the United States of America using a trusted service provider.
  • With your consent, we and/or our suppliers will send you information you request by email or tailored on-screen messages.
  • We will not sell your personal data but may share it with relevant suppliers (some of which are in other regions of the world) to enable us and them to provide quotations, content updates and related products and services if you have requested these and to verify any industry sector statistics we provide to them. You can view our Supplier Directory by clicking here.
  • You have the right to access your personal data and, in some cases, to require us to restrict, erase or rectify it or to object to our processing it and the right of data portability. Concerns or complaints can be made to info@azonetwork.com or the UK Information Commissioner’s Office.