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Strategies for Repurposing Scientific Content on Social Media

Producing consistent, fresh content to maintain relevance on social networks can be challenging for scientific marketing professionals. However, there are ways to save time and enhance your company’s online presence through repurposing your existing content. This blog explores the benefits and provides tips and tricks for transforming scientific content into savvy social media posts.

Why Repurpose Your Scientific Content?

  • Maximizing Content ROI: Reusing content optimizes the return on investment by reaching new audiences and platforms with minimal additional resources.
  • Enhancing Social Media Engagement: Tailored, repurposed content can drive more engagement on social media platforms.
  • Keeping Your Brand Message Consistent: Repurposing helps maintain a consistent brand message across various channels.

Transform Text into Visuals

Convert an article into a text-based visual highlighting key points or quotes from your longer-form written content. These snippets serve as teasers or summaries, drawing the audience's attention as they scroll through their social media feeds. Adding visual layers, like engaging backgrounds, dynamic colors, or relevant imagery, further enhances their appeal. This makes the content more digestible and shareable and allows it to stand, increasing engagement and enticing viewers to click through to the full article.

Create Bite-Sized Snippets

You will already have great pieces of “Big Rock” content where you have spent valuable energy and resources creating quality, unique content that stands the test of time.

Why not repurpose that content into bite-sized snippets that are highly shareable and optimized for social?

Use your webinars, podcasts, long-form videos, and eBooks to create smaller pieces that will grab attention and act as teasers to promote and drive your audience to read, watch, or download long-form content from your website.

For example, you can take a crucial point relating to the application of your product from a long-form video to create a 30-second video that pushes your topic to your audience.

Content Planning Tools

Maintaining a consistent presence is vital to enhancing the effectiveness of science-related social media pages. Regularly providing content helps in sustaining your audience's interest.

Your followers may be in various time zones, so their social media activity patterns could vary significantly. Experiment with different posting times and days to identify when your audience is most responsive.

Monitoring the moments of highest engagement on your posts can provide valuable insights for future content planning. Many social media platforms have built-in tools to analyze this kind of data.

For example, the Social Media Analytics tool from SEMRush offers in-depth information about the peak activity times of your followers. This tool provides additional data, including their geographical locations, industry sectors, and other relevant details.

Utilize AI

Leveraging ChatGPT and AI tools for business social media posts can be highly effective and efficient. These tools can generate creative content ideas, write engaging captions, and suggest relevant hashtags based on current trends and industry-specific keywords. Businesses can use ChatGPT to personalize messages, ensuring posts resonate with different audience segments.

AI tools can also analyze past engagement data to recommend optimal posting times and content types that are more likely to resonate with followers. Additionally, these tools can assist in monitoring and responding to customer queries and comments maintaining a consistent and interactive social media presence. Businesses can create a more dynamic and effective social media strategy by combining human creativity with AI's analytical capabilities.

Repurposing scientific content for social media is a strategic, resource-efficient approach that can significantly amplify your brand's online presence. Applying the discussed tips and tricks allows you to transform existing content into engaging, resonant social media assets. Start today to see your social media strategy thrive.

Posted by Rebecca Turpin

Manchester born Rebecca has a first class B.A.(Hons) in Photography from the University of Plymouth. Rebecca began her career in 2017 working as a sales and marketing assistant for a healthcare company before moving in to an agency position in 2018. She spent two years running a small agency in Salford until 2021, gaining marketing skills and invaluable experience working with clients before coming to AZoNetwork. Outside of marketing, Rebecca loves anything outdoors, the theatre and any creative activity that lets her be covered in paint.

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