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10 tips for running a successful Science webinar

10 tips for running a successful science webinar

Running a successful science webinar opens the door to a number of potential benefits.

Using webinars to market science

In our previous post we looked at these benefits above and how to successfully market your Science webinar for the best results.

This post will look at 10 quick tips to running a successful Science webinar so let’s dive straight in.

1. Pick a relevant subject and a great title

Picking a title that refeclts a pain-point your desired audience has generates more specific and qualified interest in your science webinar.

Create both curiosity and interest with a title that succinctly describes the pain-point that you want to resolve and increase your search rankings by including the primary keywords in your title.

AZoNetwork webinars

2. Audit your equipment

Audit your equipment and software and make sure you have an appropriate room to run your science webinar in that won't be impacted by outside noise.

3. Use a moderator and multiple speakers

Multiple speakers can provide different perspectives to your audience and keep things interesting because of the changes in dynamics.

Try teaming up with a colleague and present together and use a moderator to introduce your speakers(s) and manage the Q&A.

AZoNetwork speakers

4. Practise beforehand

Familiarise yourself with all aspects of your science webinar so that you feel confident with your content. Having a full run through as close to the live setting as possible will allow you to test equipment, different media, polls etc.

Proper planning and preperation prevent poor performance!

Have a colleague watch you via the webinar so they can feedback on user experience, your delivery, audio etc.

Ask your colleague to give feedback on any areas to tweak and improve so you are ready for the real thing.

5. Focus on using great visuals

Whatever you chose to present should gain and maintain your audience’s attention. Use great visuals on your presentation and strategically input different media like video, Infographics, etc.  

We all have increasingly short attention spans so keeping things as visual as possible will help keep your audience engaged.

6. Keep your Science webinar short and focused

Your audience has given up their time to learn something from you so ensure that you deliver that value in a short and focused way.

7. Engage the audience

Another way to keep your audience engaged is by giving them things to do other than listen. Try running polls, ask questions and use the Q&A as a further opportunity to encourage audience involvement.

There is a lot to learn from your audience during your science webinar. Recurring questions can provide you with important data for your next piece of marketing content.

AZoNetwork polls

8. Deliver what you promised to deliver

Your attendees are here because they have a pain-point that they want support with. Being clear about your subject prior to the event will ensure that those attending will be relevant to that pain-point so be sure to deliver the answers that you promised to.

Delivering on the issue you set out to resolve will ensure a happy audience. They will leave with new knowledge that will support their work or development and become more likely to engage with your brand in the future.

Deliver your webinar promise

9. Provide next steps and additional resources

Whilst planning your science webinar, think about what action you want your audience to take next.

One idea is to lead them towards additional resources that provide extra benefit. Or you might want them to subscribe to your mailing list, follow you on social media, continue the conversation somewhere else or register for your next science webinar.

Include a call to action at various stages of the webinar. Mention it in the introduction, at stages during the webinar and most obviously during the conclusion.

10. Reflect, measure, learn and adapt for the future

The data gathered before, during and after your webinar can provide several benefits.

The data collected during registration provides a valuable insight into your audience.  

Your questions from the Q&A session provide you with areas that your audience is struggling with that can be adapted to creating marketing content.

A feedback survey at the end will tell you what your audience enjoyed and give you areas to improve.

Conclusion

Running a Science webinar should be fun so remember to enjoy yourself. You have been given a fantastic opportunity and platform to engage with your audience so ensure that the passion you have for your subject is evident from the way you approach and deliver your work.

Our next blog post will look at the different metrics for Science webinars....

Are you looking to improve your webinar marketing?

Watch our 2020 webinar: "Using Webinars to Market Science" now on demand

We discuss all aspects of your webinar including:

  • How best to market your webinar
  • Keeping your audience engaged throughout the webinar
  • How to capture and utilise webinar data
  • Advice on platforms, equipment and managing your webinars

Gain valuable and actionable insights to support your webinar marketing.

This session is aimed at Sales and Marketing professionals in Science, Engineering and Healthcare.

Science webinars

Posted by Danny Layzell

After growing up in the Ribble Valley, Danny has spent much of his professional career working in international education on the South Coast of England before moving to Manchester at the end of 2017. Danny has a degree in Politics, a level 6 diploma in Digital Marketing and is working towards becoming a chartered marketer. As well as working in international education, Danny has previously worked as a freelance digital marketer which is where he was first introduced to AZoNetwork. He joined the team in 2020. As well as digital and politics, Danny is passionate about most sports mainly rugby and cricket. He is also a life-long Manchester United fan and more recently became a Dallas Cowboy supporter! Travelling has become a real interest for Danny, and he dreams of travelling alongside the ‘Barmy Army’ (England cricket fans) in the future.   Danny is also planning on completing his 3rd marathon in 2021.

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